Looking for inspiration to boost your subscriber list? These newsletter signup examples can spark ideas and help you create a high-converting and engaging campaign.
From sleek popups to irresistible lead magnets, these examples are finding smart ways to turn visitors into subscribers.
So whether you’re refining your email marketing strategy or starting from scratch, these signup forms will give you the creative edge you need. We’ll also discuss what these brands he done well to make these email examples more effective.
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25 effective newsletter signup form examplesThe definition of a newsletter is an email sent by brands to a specific list of subscribers. These emails directly impact your email list growth and conversion rates.
Here are 25 high-performing newsletter signup examples that will help you build your email list effectively:
Embedded signup formsThese signup forms blend naturally into web pages, using the “Join our email list” wording seamlessly.
1. theSkimm
Image via theSkimm
theSkimm’s newsletter signup page is an excellent example of a high-converting email sign up form. It allows users to choose multiple newsletters at once, effectively catering to different interests like news, shopping, wellness, and finance.
Why is it good? Has a personalized feel as users can select newsletters that match their interests Each newsletter highlights a clear benefit, showing users exactly what they’ll gainThe simple checkbox format creates a straightforward signup process 2. The Bagel Co
Image via The Bagel Co
Located on the page’s footer, The Bagel Co’s newsletter signup form is visually engaging with a clean design that aligns with the brand. With its short and straightforward approach, users can easily subscribe and be the first to get updates.
Why is it good? The text “Be the first to get updates” creates urgency and exclusivityShort and easy-to-fill form enhances the user experienceIts compelling call to action encourages signups 3. Allbirds
Image via Allbirds
Allbirds’ newsletter signup form uses exclusivity to encourage action with its CTA copy, “Join our mailing list.” It also makes it easy for users to sign up with only an email address. This approach is effective for increasing opt-in email conversions.
Why is it good? The phrase “Want First Dibs?” creates urgency and makes subscribers feel specialA minimal, distraction-free design keeps the focus on the signup actionThe form clearly states the benefits, making users more likely to engage 4. Marketermilk
Image via Marketermilk
This newsletter signup form is high-performing because it’s simple, persuasive, and builds trust with potential subscribers. It shows a clear value proposition and provides social proof. Credibility is reinforced by showcasing leading companies that subscribe to the newsletter. This makes the newsletter more appealing to professionals.
Why is it good? Promises the latest marketing news, resources, and guidesHighlights 19,000+ subscribers that include top companies like Amazon, Google, and MicrosoftRequires only your email address to simplify the signup process 5. The New Yorker
Image via The New Yorker
The New Yorker’s signup form is designed with simplicity and choice in mind. It features a dual newsletter option, allowing readers to select between “Daily” for regular updates and “Weekly” for weekly content.
Why is it good? Offers two newsletter choices for tailored contentIts minimalist design makes signups quick and easyEncourages engagement with clear content descriptions 6. Morning Brew
Image via Morning Brew
This signup form is straightforward and inviting. It offers daily business news with a blend of wit and insight. The newsletter signup form highlights its value upfront, ensuring subscribers know they’ll receive relevant and engaging content every morning.
Why is it good? Clearly explains the newsletter’s benefits in one sentenceUses a conversational tone to create a friendly, engaging experienceThe simple, single-field form makes signup easy 7. The Publish Press
Image via The Publish Press
The Publish Press is one of the best newsletter signup examples as it keeps its signup form short and engaging. It uses compelling copy to draw readers in. The design ensures visitors can subscribe in seconds without unnecessary steps.
Why is it good? Simple and engaging copy that resonates with the target audienceIncludes minimal fields for quick signupProvides a strong value proposition upfront and clearly states newsletter frequency 8. Mad Fientist
Image via Mad Fientist
Mad Fientist uses a simple, text-based signup form that’s straight to the point. It removes all distractions, focusing purely on email collection. This subscribe-to-newsletter example leverages social proof and offers exclusive value.
Why is it good? Highlights 100,000+ subscribers to establish its credibilityPromises free updates and exclusive contentThe bright green “Subscribe Now!” button stands out from the rest of the page 9. J.Crew
Image via J.Crew
J.Crew’s newsletter signup form uses a bold, attention-grabbing headline to encourage users to get exclusive style-related news. It also promotes additional rewards through the J.Crew Passport and Credit Card, enhancing value for subscribers who join its mailing list.
Why is it good? Uses a compelling headline to grab attention and spark curiosityCreates urgency by emphasizing early access to style-related newsMaintains a clean and straightforward design to minimize distractions 10. MAC Cosmetics
Image via MAC Cosmetics
MAC Cosmetics’ “Join our newsletter” form leverages a loyalty rewards program, offering 15% off and free shipping to incentivize signups. The form is minimal yet effective, emphasizing why users should join. It also offers both email and SMS signup options, providing multiple ways for users to access exclusive discounts and updates.
Why is it good? Features an elegant and brand-consistent designHighlights exclusive perks for membersEnsures a quick and easy signup process 11. Qatar Airways
Image via Qatar Airways
The Qatar Airways newsletter signup example is high-performing because it leverages exclusivity to engage potential subscribers and offers personalized deals. The compelling headline immediately grabs attention — after all, no one wants to miss out on exclusive flight offers.
Why is it good? The headline “Never miss an offer” triggers FOMO (fear of missing out)Users can enter their preferred departure city for relevant dealsA clean, distraction-free layout makes signing up quick and easy 12. Urban Outfitters
Image via Urban Outfitters
Urban Outfitters uses its “sign up for our email list” form to effectively invite users to sign up for updates on new arrivals, sales, exclusive content, and events. It uses a simple, minimalistic design with a clear email field and a call to action button.
Why is it good? “First dibs” creates exclusivity by making users feel they’ll get ahead of othersIt mentions exclusive content and events, adding extra value beyond just promotionsThe simple and clutter-free design ensures a seamless signup process Popup signup formsThese newsletter signup examples are effective because they instantly capture attention and encourage immediate action. Strategically timed to appear at key moments, they help convert visitors into subscribers.
Here are some popup newsletter signup examples:
13. Milk Road
Image via Milk Road
Milk Road’s signup form stands out with a playful design that aligns with its brand personality. It uses social proof and engaging visuals to build trust and capture attention.
Why is it good? Establishes credibility through strong social proof by highlighting its 330,000+ subscribers Features an eye-catching design with a playful illustration, making it memorableShows a clear value proposition by emphasizing its five-minute daily crypto updates 14. Lenny’s Newsletter
Image via Lenny’s Newsletter
Lenny’s “Subscribe to our newsletter” form embraces a conversational approach. It also builds credibility through social proof and uses a clean, visually appealing design. The concise copy makes it easy for visitors to understand the value of subscribing.
Why is it good? It showcases its massive subscriber count of over 976,000 to establish trust and authorityA simple, distraction-free layout keeps the focus on signing upClear value proposition highlights career growth and product-building insights 15. The GIST
Image via The GIST
The GIST’s newsletter signup form looks fun, energetic, and tailored to its sport-focused audience. It reflects the brand’s personality while making the signup process effortless.
Why is it good? Showcases playful and engaging copyStrategically uses both a popup and an embedded form to maximize conversionBuilds trust by mentioning one million fans and showing media features 16. Sleeknote
Image via Sleeknote
Sleeknote’s signup form is optimized for conversions by using exit-intent popups and personalization. It’s an excellent newsletter marketing strategy that ensures visitors get the most relevant offers at the right time.
Why is it good? Includes dynamic and personalized signup optionsOffers lifetime access to its best marketing resourcesThe call to action “Get Immediate Access Now” encourages users to sign up 17. Vox
Image via Vox
Vox’s signup form is modern and objective, focusing on delivering value-driven content straight to subscribers. This example uses social proof to enhance credibility and encourage signups.
Why is it good? Strong use of social proofFeatures clear and straightforward designEmphasizes high-quality content delivery 18. Bose
Image via Bose
This popup signup form is effective because it offers a strong incentive and outlines the simplicity of the signup process. The clear, structured steps reduce friction and make it easy to follow.
Why is it good? The attractive 10% discount encourages immediate actionProvides a step-by-step outline to simplify the signup processMinimalist design keeps users focused on subscribing 19. Shein
Image via Shein
Shein’s signup form is visually compelling, featuring discounts and incentives that encourage immediate action. It also capitalizes on the fear of missing out by offering limited-time promotions.
Why is it good? The immediate $3 discount encourages signupsOffers free shipping to add extra motivation for users to finish the processThe minimalistic form reduces distractions from signing up 20. AliExpress
Image via AliExpress
The popup on AliExpress asks users to subscribe to notifications for order updates, discounts, and coupons. It features a clear call to action with “Allow” and “Don’t allow” buttons.
Why is it good? Provides value by offering order updates, discounts, and shopping tipsUses a clear and concise message that immediately grabs attentionFeatures contrasting buttons for fast and easy decision-makingRelated:
10+ newsletter introduction examples [+ takeaways and tips]How to monetize a newsletter: 10 essential ways
21. Zulily
Image via Zulily
Zulily’s signup form is visually appealing and strategically placed to capture interest. It emphasizes exclusive deals, making users feel like they’re unlocking special sings.
Why is it good? Encourages users to subscribe by featuring a compelling messageHighlights exclusive benefits like flash sale alerts and daily dealsUses a simple form with reduced steps for easy signup 22. Fashion Nova
Image via Fashion Nova
Fashion Nova’s “Subscribe to our mailing list” example offers a 10% discount in exchange for an email subscription while allowing users to customize their shopping preferences. It also uses an engaging call to action to encourage signups, which makes the opt-in process more appealing to customers.
Why is it good? Incentivizes signups with an exclusive 10% discountOffers personalization by letting users select their shopping preferencesEngages users emotionally with a compelling call to action: “I Love Sing Money!” 23. The New York Pass
Image via New York Pass
This signup form encourages users to subscribe by offering an extra discount, along with trel ideas and updates on top attractions. It keeps the process simple by requiring only your email address and first name.
Why is it good? Provides immediate value by offering an exclusive discountUses persuasive language like “On us!” to encourage actionMaintains user trust with a clear privacy disclaimer about data security Gamified signup formsThese newsletter signup examples use interactive elements like spin-to-win wheels, progress bars, and quizzes to engage customers, make the “Sign up for our newsletter” experience enjoyable, and boost conversions.
Here are a couple of examples:
24. Woof
Image via Woof
Woof’s form engages users by asking about their pup’s wellness challenge and offering a discount based on their choice. It makes signing up interactive while collecting valuable customer data.
Why is it good? Engages users with an interactive experience to make signup feel fun and effortlessPersonalizes offers based on user preferences, increasing relevance and conversionsCreates a seamless path to discounts, effectively encouraging immediate action 25. Perifit
Image via Perifit
Perifit’s gamified signup form makes its “Join our email list” process exciting by offering users a chance to win a free product or a discount. It uses a spin-to-win feature, offering users a chance to win a free Perifit Care or a discount of up to 25% off their first order.
Why is it good? Engages users with an interactive experienceExciting giveaways make signing up feel more like a reward and less like a taskAsks for the subscriber’s main goal to gain valuable insights How to create a newsletter signup form using OmnisendCreating a high-converting newsletter signup form is simple with Omnisend. With customization options, automation features, and seamless integrations, this email marketing tool has everything you need to grow your email list.
Follow these steps to set up an effective newsletter signup form with Omnisend:
1. Log in to Omnisend and access the signup form builder:
Image via Omnisend
Sign in to your Omnisend dashboardNigate to Forms in the left-hand menuClick Create Form to start building a new signup form
2. Choose a signup form type in the Forms Library:
Image via Omnisend
Popups: Grab attention with a timed or exit-intent popupEmbedded forms: Seamlessly integrate the form into your website layoutGamified forms: Use spin-to-win or interactive forms to boost engagement
3. Customize your form with Theme and Behior settings for maximum conversions:
GIF via Omnisend
Start with a clear headline that highlights the value of subscribingWrite a compelling copy to explain the benefits of joining your newsletterKeep the form short — an email address and name are usually enoughAdd an engaging call to action button like “Get exclusive updates” or “Claim my discount”
4. Enable automation for seamless engagement
Set up an automated welcome email to greet new subscribersCreate an email automation sequence to nurture your leads and drive engagementHere’s how:
Image via Omnisend
Use Omnisend’s segmentation to tailor messages based on user preferences
5. Integrate with your website and optimize placement
Embed the form on high-traffic pages like your homepage and blog articlesUse exit-intent triggers to capture users before they leeA/B test different form designs to see what works best6. Track performance and optimize for growth
Use Omnisend’s dashboard overview to monitor your audience growthHere’s how:
Image via Omnisend
Test different headlines, calls to action, and form styles to improve conversionsAdjust targeting settings to reach the right audience at the right time
Related:Newsletter design: Ideas, free templates, and tips for 2025How long should a newsletter be? A complete guide
Summary
A newsletter signup form is one of the first points of contact visitors will he with your brand. Make it count by maximizing this opportunity and optimizing it to grow your email list and drive conversions.
Use a well-designed form with a compelling copy, strategic placement, and minimal friction to encourage more signups. Additionally, popups, embedded forms, and gamified signups each offer unique benefits that can help your brand engage different audiences effectively.
With Omnisend, you can make your signup process straightforward with automation, customization, and seamless integrations. Features like pre-built templates, A/B testing, and multi-step forms will allow you to create high-converting signup experiences tailored to your audience.
Implementing newsletter best practices, such as clear value propositions, strong calls to action, and mobile-friendly designs, helps ensure that your signup forms maximize engagement.
Email newsletter signup examples FAQs 1. How do you ask people to sign up for your newsletter?Make your offer compelling by highlighting the value of subscribing. Use persuasive calls to action like “Get exclusive deals in your inbox” or “Join 10,000+ marketers for weekly insights.” Incentives like discounts, freebies, or gated content can also help boost signups.
2. What is a good newsletter signup rate?A good newsletter signup rate typically falls between 1.95% and 4.77%, depending on your industry and signup form type. Popups often convert higher, while embedded forms see steady growth. A/B testing your form design, call to action, and placement can help improve performance.
3. What can I say instead of “subscribe to my newsletter”?Use engaging alternatives like “Get insider tips,” “Join our VIP list,” or “Sign up for exclusive updates.” Tailor your wording to your audience and emphasize the benefits of signing up rather than just subscribing.
Increase conversions by optimizing your newsletter signup forms with Omnisend Start free today See pricingQuick sign up | No credit card required
Article by
Bernard Meyer
Bernard is the Sr. Director of Communications & Creative at Omnisend, with a passion for good research, helping ecommerce businesses with their marketing automation needs, and beating absolutely everyone in Mario Kart 64.
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