Tough-talking consumers prove that the time for warm words on climate is over, with 59% of consumers prepared to force change by boycotting businesses seen as failing to prioritize the environment within 12 months.
Mounting consumer activism is evidenced by an overwhelming 91% of the public wishing to see brands ‘show by example’ and demonstrate the actions they are taking to support the planet. No less than 45% are willing to consider alternative brands and services to make this happen.
87% of those quizzed say climate change is their number one concern – ahead of Covid-19 (85%), the health of friends and family (79%) and the cost of living (76%) – fueling the active embrace of more sustainable lifestyles.