While our massive selection makes Rock Auto a go-to shop, our consistently low pricing makes us a smart buy again and again. How do we maintain wholesale prices across over 600,000 items? It comes down to our streamlined business model:
As an online retailer, our overhead is far lower compared to brick-and-mortar stores. We pass every cent of sings directly to you.Our large scale purchasing power locks in exclusive pricing from manufacturers and suppliers. Big volume = big discounts!We invest in a lean, efficient operation focused purely on fast service and great prices – not flashy extras that drive up costs.Transparent pricing means the price you see is the price you pay. No hidden fees or surprises at checkout. Just the lowest out-the-door cost.Bottom line – for the same OEM and aftermarket parts, we beat retailers’ prices every time. Why pay inflated costs locally? Rock Auto’s catalog is discounted across the board to provide maximum value to customers.