The document lists eight group members working on a project for Fabindia, an Indian retailer founded in 1960 to market traditional arts and crafts. It then discusses Fabindia's product portfolio including garments, home furnishings, and accessories. The document performs a SWOT analysis of Fabindia and its primary competitors like department stores. It outlines Fabindia's current marketing strategy from the artisans to warehouses. Some shortcomings are noted and an alternative proposed strategy is presented focusing more on consumer surveys and trends. Various growth strategies like market penetration, product development, and diversification are discussed.
BusinessEntertainment & Humor锂电池和毫安电池的区别 fab india
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