4 stars out of a maximum of 5
This is a really gentle, nicely formulated sulfate-free shampoo and it’s great for frequent washing (I wash twice a week). It works well on my color-treated hair, especially the dry, frizz-prone ends, and cleans without that tight, squeaky feeling. That said, it’s not enough on its own for me. With fine-to-medium hair and lots of lee-in products, I still need a clarifying wash every few weeks, and I also need something else in rotation for oilier roots or volume. This shampoo is more conditioning than refreshing at the scalp. I enjoyed using it, but it didn’t replace my Color WOW staple, which removes buildup better and lees my hair feeling lighter and airier. I think Amika Normcore is better suited to thicker, drier hair or scalps, while Color WOW works better if you need cleaner roots and more lift.
2025-12-27 by Olena Verified Purchase
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Refill5 stars out of a maximum of 5
I ordered a smaller size and then a refill. It is excellent:)
2025-12-01 by Curls Verified Purchase
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amazing5 stars out of a maximum of 5
I absolutely love this shampoo from Amika! It lees my hair super soft, shiny, and manageable without weighing it down. The scent is incredible — fresh, a little sweet, and lasts all day. I’ve noticed my hair feels healthier and looks smoother after just a few washes. A little goes a long way, so it’s totally worth the price. Definitely one of the best shampoos I’ve ever tried!
2025-10-25 by Manon Verified Purchase
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Smells nice3 stars out of a maximum of 5
Smell is nice but didn’t really notice a difference from my cheaper hair products so finished but would not buy again
2025-05-23 by Julia Verified Purchase
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Great line5 stars out of a maximum of 5
Im in love with whole orange set, shampoo works excellent
2025-03-22 by Svitlana Verified Purchase
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great shampoo5 stars out of a maximum of 5
it works wonders to my dry hair, highly recommend
2025-02-15 by makeup lover Verified Purchase
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great shampoo5 stars out of a maximum of 5
it works really well for my dry hair
2025-02-13 by makeup lover Verified Purchase
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SHAMPOO5 stars out of a maximum of 5
i he the amika nourishing mask and i’m so obsessed with it, lees me hair so shiny and healthy and omg the scent is heen so i had to try the s&c
2025-02-03 by mirayaxxx21 Verified Purchase
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Works fine, smell not my thing4 stars out of a maximum of 5
This shampoo works fine, but I did not enjoy the smell. Its also nothing mind blowing.
2024-10-07 by Coci Verified Purchase
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It's alright3 stars out of a maximum of 5
Nothing special for me personaly, probably wouldn't repurchase
2024-09-08 by Poppy Verified Purchase
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