In the fast-paced world of event planning, nailing the logistics is just half the battle. The real challenge? Getting the word out! Every event organizer dreams of that buzzing crowd, where their event becomes the talk of the town. And in this digital era, that dream isn't far-fetched.
The era of solely depending on traditional media for event advertising is behind us. With the rise of social media and alternative channels, achieving a sold-out event without spending a penny is not just possible but a reality for those willing to think outside the box.
Promoting both physical and virtual events seamlessly blends art with strategy. With an array of event promotion platforms and tools at your fingertips, the abundance can sometimes be overwhelming.
Dazzled by the multitude of strategies? Wondering which free event promotion sites or free event promotion websites will give you the best bang for your buck (or lack thereof, since it’s free)?
Yes, mastering how to promote an event online does require effort. But once you grasp the intricacies of how to promote an event for free, you can fully harness the perks of virtual and hybrid events – offering your attendees an unforgettable experience sans the hefty trel expenses.
While there's no shortage of event listing websites, our focus is on effective yet time-efficient methods. The true magic lies in smartly investing your time without straining your budget.
To guide you on this journey to ensure your next event is a roaring success, we’ve curated not 1, but 2 lists! The first covers the best discovery sites where you can post an event for free. The second is a list of effective ways to promote your event.
Whether you're orchestrating webinars, concerts, or conferences, our handpicked strategies are designed to make wes in the right circles. Dive into tactics that are innovative, potent, and zero-in on platforms to promote events where your potential attendees are most active.
So first, let’s delve into the best discovery sites where you can list your event for free.
The 12 best event discovery sitesMany event organizers are turning to online event directories to help decide on the next event to attend, be it virtual or in-person. Did you know that there are renowned event discovery platforms where you can promote your event without spending a dime?
Boosting your revenue can be as simple as knowing the right platforms to showcase your events for free. Here's the exciting bit: You can achieve significant returns on investment for every event you list, often with a higher visibility rate than paid promotions. And the best part? Just a bit of research can lead you to these free platforms, setting the stage for your upcoming event's success. Below are some of the best websites to post events for free:
1. Meetup
Why use it?Meetup is a tried and tested event website designed to bring people together based on shared interests. If you're looking to target a local community or a specific group of enthusiasts, Meetup is your go-to platform. The site also encourages recurring events, which can help in building a loyal audience over time.
How to postLog in to Meetup and nigate to your profile.Click on “Start a new group” if you hen’t created one.Set the location, name, and theme of your group.Once the group is created, click on "Schedule a new Meetup" from the group's dashboard.Enter the event details and click "Announce Meetup" when ready.2. Facebook Events
Why use it?Yep, it may surprise you, but the social media giant remains one of the best places to promote your event online. Facebook Events leverage the immense user base of Facebook - an active and bustling event community. By creating an event, you can easily invite your friends, and your events can be shared, making its reach even broader. The platform also provides insights about the audience's response, helping in fine-tuning your promotional strategies.
How to postLog into Facebook and go to the 'Events' section on the left sidebar.Click on the “+ Create Event” button.Fill in the event name, location, date, time, and other relevant details.You can set the privacy of the event (Public or Private).Once done, click “Create” to publish the event.3. DICE
Why use it?DICE is a leading platform dedicated to music and event discovery. One of the top free event listing websites, DICE enables you tap into an enthusiastic audience that's keen on exploring new experiences, music, and cultural events. Given DICE's specialization, your event is more likely to resonate with the platform's audience, ensuring it reaches the most relevant attendees.
How to post(Note: The direct event posting feature might differ, so here's a generalized guide.)
Sign in to your DICE account.Nigate to the section designated for event creation or listing.Input your event details, emphasizing what makes it unique or noteworthy.Provide a link or a method for potential attendees to get tickets or further information about your event.Submit your event listing, ensuring it meets DICE's platform guidelines.4. Craigslist
Why use it?Don't knock the old-school! Craigslist still remains an effective platform on which to advertise an event. As a vast local classifieds platform, Craiglist has categories for nearly everything, from goods for sale to local free events. Its localized nature means that you can target specific cities or regions, ensuring your event gains visibility among the local community. Plus, it's free and straightforward to use.
How to postNigate to the Craigslist homepage and select the city or region relevant to your event.Click on “Post to classifieds” in the top left corner.Select “Event” from the ailable categories.Fill in event details like date, event name, location, and description.Once you've added all necessary details, click "Continue" and follow the prompts to finalize and publish your event.5. Eventful
Why use it?Eventful, part of the Audacy network, is a dedicated platform for event discovery across a diverse range of categories, from concerts to classes. Its user-friendly interface, combined with the broad reach of the Audacy network, can significantly enhance your event's visibility. Additionally, Eventful provides event recommendations to its users, offering an added promotional boost for your event.
How to postVisit the Eventful website and sign in to your account.Click on “Add Event” usually found at the top nigation bar.Fill in the requested details about your event.After ensuring all information is accurate, click “Submit” or “Publish” to make your event live.6. Patch
Why use it?Next in our free event listing sites is Patch, a community-specific news platform that allows locals to get updates about what's happening in their area. Posting here means directly targeting a local audience that's keen on community happenings. It's an excellent platform for town meetings, local fundraisers, or community fests.
How to postNigate to the Patch site for your specific town or city.Sign in to your account.Locate the “Post on Patch” or “Add Event” option, usually in the nigation bar or the site's header.Fill in the event details in the provided form.Review and submit your event.7. LinkedIn
Why use it?LinkedIn is the premier platform for professionals and a great place to advertise your event for free. If your event is industry-specific or targets professionals, this platform ensures visibility among a more refined audience. Additionally, users can share your event, increasing its reach among relevant professionals.
How to postLog into your LinkedIn account.Nigate to the “Events” option on the left sidebar or under the “Work” tab in the top nigation bar.Click “Create” or “+” to start a new event.Add all pertinent event details, such as name, date, time, description, and any relevant links.Once complete, click “Create” or “Publish” to make the event live.8. Yelp
Why use it?Yelp is a prominent platform for reviews and business listings, but it also features a section for events. By posting on Yelp, you can tap into a community that actively engages with local businesses and happenings. The platform's local focus ensures your event gains visibility in the right areas.
How to postSign in to your Yelp account.Nigate to the “Events” section.Click on “Create an Event” or a similar button.Input the necessary details about your event.After ensuring all information is accurate, click “Post” or “Publish” to list your event.9 EventcrazyWhy use it?Eventcrazy is a platform tailored for users seeking events, shows, and festivals in their locality. Its localized approach ensures that your event reaches a community interested in area-specific happenings. The platform covers a wide range of event types, from craft shows to music festivals.
How to postVisit the Eventcrazy website.Look for the “Submit an Event” or similar link, typically at the top or bottom nigation bar.Provide all the necessary details about your event.Once complete, submit your event for review and publication.10. Eventseeker
Why use it?Fast establishing itself sd one of the best websites to promote events, Eventseeker is an event discovery app that tailors its recommendations based on user preferences. This personalization ensures your event reaches a relevant audience. From concerts to workshops, Eventseeker showcases a plethora of events to its user base.
How to postAccess the Eventseeker website or app and sign in.Nigate to the event submission or listing section.Input all necessary event details.Review your event information, then submit or publish.11. YoureventfreeWhy use it?Youreventfree is a straightforward platform that, as the name suggests, allows free event listings. With its simple interface and no-cost approach, it's a handy tool for organizers on a tight budget. Every event, big or small, can find a spot here.
How to postNigate to the Youreventfree website.Find the “Post Your Event” or similar button.Fill in the required event details.Review your submission and then click “Post” or “Publish”.12. Bandsintown
Why use it?Bandsintown is a dedicated platform for music events, concerts, and tours. If you're promoting a musical event or an artist's tour, this platform will help you reach fans and enthusiasts directly. Not only can you advertise events for free, but Bnadsintown's integration with social media platforms also boosts your promotional efforts.
How to postSign in to your Bandsintown account.Go to the “Events” section.Click on “Add Event” or a similar option.Fill in all event details, particularly focusing on artist information and tour dates.Review and then publish the event28 Tips on how to promote your event
Now we've covered some of the best free event sites, lets answer what's probably your next question: "How to promote my event?" Today, there are countless ways to advertise an event, so it can get a bit confusing to figure out what to focus on. Fortunately, we're here to help. Below is a list of 28 ways you can begin creating a buzz around your event, and procure your target attendees!
Create a Facebook Group for your eventPartner with co-hosts & engage with other FB groupsOptimize your event for google searches (SEO)Amplify your presence on PinterestHost a social media ticket giveawaySend out targeted WhatsApp broadcastsCollaborate with Twitter influencersShare Instagram stories with strategic hashtagsCurate a Spotify playlist for your eventDesign an email signature with event flairShowcase your event on YouTubeShare video testimonials from past contributorsDive into podcasting or guest on oneCollaborate with Airbnb HostsDive into Instagram live conversationsHarness the power of tailored Email blastsTransform attendees into brand championsPartner with social media luminariesImplement cross-channel social media storiesUse Snapchat GeofiltersSend emails offering referral/group discountsDo virtual networking at similar eventsGet news coverage by inviting noted journalistsStart guest bloggingAsk speakers/attendees to share on social mediaHost a Twitter/Insta takeoverGet virtual standees/posters on your broadcastPartner with local businesses1. Create a Facebook Group for your event.jpeg)
Not only can you post your event for free on Facebook, but establishing a dedicated Facebook group for your event is a free way to generate buzz and foster attendee engagement. Invite your contacts to join the group and motivate them to invite others. Keep the momentum going by posting captivating photos, videos, and updates, ensuring that everyone's anticipation for the event keeps growing.
2. Partner with co-hosts & engage with other FB groupsLeverage Facebook's vast network by collaborating with influential individuals and groups aligned with your event's theme. Designating them as co-hosts for your FB event can significantly widen your reach. For instance, if you're gearing up for an online rock band performance, why not promote your event free in FB groups teeming with rock music enthusiasts?
3. Optimize your event for google searches (SEO)Dream of seeing your event featured prominently when someone types "events near me" on Google? Achieving this requires svy event advertising strategies. Prioritize SEO by integrating the right keywords into your event postings, online event pages, and promotional content. Utilize tools like Google's Adword planner and other keyword research utilities to pinpoint and list your event with the most relevant terms.
4. Amplify your presence on Pinterest
Pinterest isn't just about DIY crafts; it's a potent platform to promote events. A majority of Pinterest users are forward-thinkers, often pinning events and ideas months in advance. With statistics showing about 75% of pins sed 1-2 months before an event and 25% even marking it 2-4 months prior, it's clear the platform holds potential. Elevate your Pinterest page with stunning imagery showcasing venue highlights, schedules, and sneak peeks behind the scenes. And remember, infusing the right SEO keywords will ensure you advertise your event to the most apt audience.
5. Host a social media ticket giveawayBoost pre-event excitement by organizing a free event tickets giveaway on social media platforms. Encourage participants to tag friends or reshare their content as part of the entry requirements. Such strategies not only offer attendees a shot at attending for free but also amplify your event promotion reach. The buzz created can be monumental, and your attendance can skyrocket!
6. Send out targeted WhatsApp broadcastsDesign an enticing event graphic for a WhatsApp broadcast and circulate it among prospective attendees from your contact list. Remember, nobody appreciates spam. Curate a refined broadcast list, limiting your outreach to a 'se the date' message and a follow-up closer to the event. Always include a direct link for ticketing or further information to make it easier for recipients to engage with your event post.
7. Collaborate with Twitter influencersAmplify your event's presence by leveraging your event’s Twitter profile. Identify and tag influencers who align with your event's ethos. Particularly if your event champions a meaningful cause, securing a retweet from a significant influencer can be a game-changer, serving as potent free event advertising. With Twitter's expansive audience and user-friendly design, you're positioned to spotlight your event to myriad potential attendees scrolling their feeds.
8. Share Instagram stories with strategic hashtags
Grasping the dynamics of your target audience and their preferred platforms is pivotal. Recognizing where to post events for free becomes intuitive once you grasp this. Instagram is a prime example of such a platform. Armed with the appropriate hashtags, your stories he the potential to captivate even those beyond your follower list. Ensure you disseminate engaging event visuals, schedules, and particulars via Insta stories, harnessing the power of relevant hashtags to enhance visibility.
9. Curate a Spotify playlist for your eventOrganizing a music or cultural festivity? Design a Spotify playlist filled with tunes from your event's lineup. Along with great music, list your event for free in the playlist's description, prompting potential attendees to explore more. Thanks to Spotify's algorithms, this can be one of those free ways to connect not only with ardent fans but also potential attendees who he similar musical inclinations.
10. Design an email signature with event flairYour everyday emails can be free event promotion platforms without being too intrusive. Craft a custom email signature that highlights your event’s specifics, like the date, time, and a ticket link. Motivate your team to adopt this signature, subtly turning every email sent into a free event advertising opportunity.
11. Showcase your event on YouTube
Make the most of YouTube by unveiling captivating teasers about what attendees can expect. Utilize the free event posting sites features of YouTube: tags, compelling titles, and thorough descriptions. With the burgeoning number of event postings, it's essential to ensure your teaser stands out, so brevity and punchiness are key.
12. Share video testimonials from past contributorsVideo endorsements offer an authentic glimpse into past events, serving as a potent free event promotion tool. Disseminate these endorsements on your event promotion website and inspire contributors to share them too. These short, engaging videos should provide a snapshot—covering the event date, time, and other vital details.
13. Dive into podcasting or guest on one.jpeg)
With over 3.2 million weekly active podcast listeners in the UK alone, podcasts he emerged as powerful event promotion platforms. Embark on your podcasting journey, focusing on episodes that delve into the event's background, its personalities, and attractions. Moreover, a guest appearance on a renowned attendee's podcast can serve as a free event promotion strategy. This not only lends credibility but also introduces your event to a wider audience.16. Contact Airbnb Hosts for Free Event Marketing
14. Collaborate with Airbnb HostsIf you're organizing an offline event, partnering with Airbnb hosts is an innovative way to advertise local events. Share your event flyers or details, encouraging them to inform their guests, ensuring visitors get a taste of the local flor during their stay.
15. Dive into Instagram live conversationsInstagram Live can serve as an effective platform to promote events. Engage with prominent figures or influencers who resonate with your event's ethos and discuss your event's background, objectives, and highlights.
16. Harness the power of targeted email blastsIn the realm of free event advertising sites, curated email marketing campaigns can make a big difference. It's essential to advertise your event online for free judiciously. Ensure you segment your subscribers' list and craft concise, relevant emails that captivate their interest.
17. Transform attendees into brand ambassadorsEncouraging attendees to advertise local events they're part of can he a ripple effect. Provide them with event-themed graphics and badges, motivating them to share across their networks, fostering a sense of community and belonging.
18. Partner with social media influencersHarness the power of social influencers who can be key platforms to promote events. A mere shoutout can gain significant traction, especially if your event aligns with their followers' interests. Considering local events to promote your business? Influencers can be invaluable assets.
Looking for more ways to amplify your event’s reach? Check out these 22 expert social media tips!
19. Implement cross-channel social media storiesLeverage your social media arsenal - Facebook, Instagram, Twitter, LinkedIn, Pinterest - to share teaser stories. Each posts local events or other engaging content snippets. With time and consistency, you'll master the art of how to integrate across platforms and promote an amazing community event.
20. Use Snapchat Geofilters
With a vast millennial user base, Snapchat is your go-to platform to engage the younger crowd. Among other great tools, it has a fantastic feature to help promote local events. Use Geofilters to promote your event in particular geographic areas, offering a fun and interactive way to spread the word. It's one of the free ways to attract a crowd.
21. Send emails offering referral/group discountsIncrease the reach of your email campaigns by incentivizing your audience. Offer referral discounts to those who share your event with friends, turning them into promoters. This strategy can be particularly effective when trying to list your event for free across communities.
22. Do virtual networking at similar eventsEngage in online networking at related events. Not only does this provide insights into your competition, but it's also an excellent opportunity to advertise my event, especially to potential attendees already interested in similar events.
23. Get news coverage by inviting noted journalistsEngage the press for a more extensive outreach. Offer free passes to journalists in return for coverage, tapping into their vast audience pool. It's an effective way to advertise your event, ensuring extensive and targeted reach.
24. Start guest bloggingCollaborate with event blogs and organizations for guest blogging opportunities. While you offer valuable content, they can provide a platform where to promote events, mutually benefiting both parties.
25. Ask speakers/attendees to share on social mediaSpeakers and attendees he their own networks that can provide significant exposure. Equip them with event details and encourage them to share, maximizing the potential of free event advertising online.
26. Host a Twitter/Insta takeoverEngage with prominent social media profiles and propose a takeover. Share engaging content about your event, reaching out to their established audience. It's a direct way to promote my event for free to a fresh audience. In return, you could offer them free passes or brand visibility.
27. Get virtual standees/posters on your broadcastIf your event is physical, use the event space to display promotional materials well in advance. This not only creates anticipation but also informs attendees of upcoming events, acting as a continuous advertising tool.
28. Partner with local businessesLocal businesses can offer exposure in exchange for promotional offers or tickets. It can act as a free event listing site, making the community aware of your upcoming events.
So, there you he it. It isn’t easy to believe, but you can promote your event for free, and it works! As you can see from this list, there are plenty of powerful, effective, and highly visible places where you can promote your event for free. All you need is a little bit of prior planning, foresight, and creativity!
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