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YouTube has officially swallowed Hollywood. YouTube wins exclusive Oscars streaming rights from 2029-2033, ending ABC’s run since 1976. The ceremony goes free to 2 billion global viewers on YouTube. Hollywood’s most prestigious award show lees broadcast TV entirely for streaming, a first among the big four (Emmys, Grammys, Oscars, Tonys). ∙ The Distribution Shift: Oscars viewership fell from 55 million peak (1998) to ~20 million recently. YouTube offers 2 billion+ global reach. The Academy trades declining broadcast audience for potential global scale. Streaming promises discovery; broadcast delivered decline. ∙ The Full Content Package: Not just the ceremony—red carpet, behind-the-scenes, nominations announcement, filmmaker interviews, Governors Ball access, film education, podcasts. YouTube becomes year-round Academy platform, not annual broadcast partner. Content library, not single event. ∙ YouTube Swallows Hollywood: YouTube already dominates creator video, music streaming, and now live prestige events. The platform that disrupted TV distribution now hosts TV’s marquee moments. Google’s video layer extends from cat videos to Academy Awards. ∙ The Precedent: First big four award show to lee broadcast entirely. Netflix has SAG Awards, but Oscars represents the crown jewel. Once one goes, others follow. Emmys, Grammys, Tonys now face streaming pressure from their own networks. ∙ The Free Model: Available live and free globally on YouTube (YouTube TV for US subscribers). No paywall for the ceremony itself. YouTube monetizes through ads and ecosystem engagement, not subscription gates. Different economics than Netflix’s approach. The Oscars move crystallizes streaming’s victory over broadcast. YouTube—not Netflix, not Max—captures Hollywood’s biggest night. The platform that enabled creator economy now hosts legacy entertainment’s top award. Distribution power consolidates; broadcast relevance fades. https://lnkd.in/extfUd3N