Imagine a complete one-to-one experience for every customer, completely optimized and driven by every detail about that person— who they are, their interests, needs, and behiors.
This picture has long been a collective pipedream among marketers, and achieving it has been nearly impossible for many organizations.
At Simon Data, we define personalization as any experience that is delivered to a person based on known data about them. By that definition, personalization strategies can exist on a spectrum: they can be one-to-many, one-to-few, or one-to-one.
In this guide, we’ll focus on one-to-few personalization strategies—and it all starts with segmentation. Download it now to take your customer experiences to a new level. It includes:
Step-by-step process for identifying your key customer segments and designing personalized experiencesHow to layer the right tools to make the best use of your customer data for segmentation and personalizationWhat to consider when evaluating new technology that will level-up your personalization capabilities