December 27, 2025 at 10:01 pm EST By Taegan Goddard Lee a Comment
New York Times: “President Trump’s long love affair with his own name and likeness is peaking in his second term. There’s now the Donald J. Trump United States Institute of Peace and the Trump Kennedy Center, the performing arts venue. There are Trump Accounts for newborn babies and Trump Gold Cards for wealthy U.S. residency-seekers. Giant Trump portraits he been hung from select federal buildings and smaller ones will appear on national park passes. Coming soon: a so-called Trump class of battleships for the Ny and a Trump commemorative coin to celebrate the nation’s 250th anniversary.”
“This, of course, is the second chapter of Mr. Trump as eponymous self-promoter. In the first, he put his name on the projects he built as a developer. And in the 2000s, largely based on his fame as host of The Apprentice, he turned his name alone into a lucrative product, attaching it to steaks and wine and get-rich seminars and resorts and on and on…”
“That marketing strategy endures as he now pursues the golden legacy he believes he deserves. But as Mr. Trump normalizes norm-shattering, this self-aggrandizement, unheard-of in the history of the presidency, puts him in the company of conquerors and dictators.”
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Filed Under: Trump Legacy, White House