XXL ASA operates as a sports retailer in Norway, Sweden, and Finland.
The company offers sports equipment and sportswear for various sports, including running, football, golf, water sports, racket sports, and ice hockey; and fitness equipment comprising treadmills and rowing machines, as well as food supplements and nutrition.
It also provides clothes for men, women, and children for baselayers, outerwear, casual wear, sportswear, and swimwear; lifestyle and winter shoes; outdoor and hunting products for fishing, wilderness living, and camping, such as tents, lvos, sleeping bags, backpacks, cooking equipment, and climbing gear; and hunting products, including firearms and ammunition, clothes, binoculars, optics, knives, and axes.
In addition, the company offers skis and ski accessories, such as shoes, poles, clothes, and other equipment for cross-country and downhill skiing, as well as snowboarding; bikes comprising hybrid, mountain, city, and electric bikes for children, women, and men; and bike equipment, such as helmets, shoes, spare parts, and clothes.
Further, it provides products that connect technology and sports/outdoor activities, including sport watches, action cameras, drones, GPS, earplugs and headphones, portable loudspeakers, sunglasses, pulse meters, power banks, and cycle computers.
The company operates e-commerce websites, such as xxl.no, xxl.se, and xxl.fi. XXL ASA was founded in 2000 and is headquartered in Oslo, Norway.
As of May 27, 2025, XXL ASA operates as a subsidiary of Frasers Group Plc.