Discover the most influential creators in Japan with our comprehensive ranking of the top 20 influencers on Instagram. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.
Key Insights & MetricsCombined Reach: 875.8M potential impressions across all ranked influencersTotal Audience: 3.0B followers collectively following these creatorsAverage Engagement Rate: 5.84% - significantly above industry erageMarket Coverage: 67,674 total influencers analyzed in this categoryAudience Demographics & ReachThe influencers in this ranking reach a diverse, global audience with primary concentrations in:
Top Markets: Japan, United States of America, FranceGender Distribution: 60% Female, 40% MalePrimary Age Group: 25-34 years (44.2% of audience)Languages: Japanese, English, SpanishWhy This Ranking MattersFor brands and marketers, this ranking provides essential intelligence for:
Identifying high-performing influencers for partnership opportunitiesUnderstanding audience demographics for targeted campaignsBenchmarking engagement rates and growth metricsDiscovering emerging talent with strong growth trajectoriesAnalyzing competitive landscape in this nicheFor content creators, these insights help with:
Understanding industry benchmarks and performance standardsIdentifying successful content strategies from top performersNetwork building and collaboration opportunitiesSetting realistic growth targets based on peer performanceMethodology & Data FreshnessOur rankings are generated using advanced algorithms that analyze multiple performance indicators:
Profile Score: Proprietary metric combining reach, engagement, and growthEngagement Rate: Average interaction rate across recent contentGrowth Velocity: Month-over-month follower growth and momentumContent Consistency: Posting frequency and audience retentionAudience Quality: Authenticity scores and demographic relevanceData is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through December 2025.
Frequently Asked QuestionsWho is the fastest‑growing creator in Japan on Instagram?大平稜也（Ohira Ryoya） (@ryo__oya) is, as of December 2025, the fastest‑growing creator in Japan on Instagram, with +12.3% monthly growth (+534.5K followers).
How many followers did 大平稜也（Ohira Ryoya） (@ryo__oya) gain last month?大平稜也（Ohira Ryoya） (@ryo__oya) gained about 534.5K followers last month (+12.3%).
Who grew more: 大平稜也（Ohira Ryoya） (@ryo__oya) or ashtine (@ashtineolviga_)?大平稜也（Ohira Ryoya） (@ryo__oya) grew more than ashtine (@ashtineolviga_) (534.5K vs 297.2K).
How is ashtine (@ashtineolviga_) performing right now?ashtine (@ashtineolviga_) is growing at +14.8% (+297.2K) per month, with a Profile Score of 9.2 and erage engagement of 27.08%.
How is Asian Barbie 💕 (@yuki.bestasian) performing right now?Asian Barbie 💕 (@yuki.bestasian) is growing at +25.9% (+193.1K) per month, with a Profile Score of 6.9 and erage engagement of 0.35%.
How is Matheus Cunha (@cunha) performing right now?Matheus Cunha (@cunha) is growing at +10.0% (+182.9K) per month, with a Profile Score of 9.3 and erage engagement of 20.54%.
How is ICE / 佐々木啓行 (@hirosasaki_official) performing right now?ICE / 佐々木啓行 (@hirosasaki_official) is growing at +14.4% (+158.9K) per month, with a Profile Score of 6.5 and erage engagement of 1.14%.
Who had the higher percentage growth: ashtine (@ashtineolviga_) or Asian Barbie 💕 (@yuki.bestasian)?Asian Barbie 💕 (@yuki.bestasian) leads (25.9% vs ashtine (@ashtineolviga_) 14.8%).
What is the absolute follower gain of 大平稜也（Ohira Ryoya） (@ryo__oya)?大平稜也（Ohira Ryoya） (@ryo__oya) gained about 534.5K followers last month (+12.3%).
What is the absolute follower gain of ashtine (@ashtineolviga_)?ashtine (@ashtineolviga_) gained about 297.2K followers last month (+14.8%).
What is the absolute follower gain of Asian Barbie 💕 (@yuki.bestasian)?Asian Barbie 💕 (@yuki.bestasian) gained about 193.1K followers last month (+25.9%).
What is the absolute follower gain of Matheus Cunha (@cunha)?Matheus Cunha (@cunha) gained about 182.9K followers last month (+10.0%).
What is the absolute follower gain of ICE / 佐々木啓行 (@hirosasaki_official)?ICE / 佐々木啓行 (@hirosasaki_official) gained about 158.9K followers last month (+14.4%).
Is 大平稜也（Ohira Ryoya） (@ryo__oya) still a relevant creator?Yes — 大平稜也（Ohira Ryoya） (@ryo__oya) has a Profile Score of 5.4, erage engagement of 0.17%, and +12.3% (+534.5K) monthly follower growth, indicating high relevance.
What is a good engagement rate for influencers in Japan?The erage engagement rate for this category is 5.84%. Generally, rates above 7.0% are considered excellent, while rates above 4.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often he higher rates than mega-influencers.
How is the Profile Score calculated?The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.
Can I use this data for influencer marketing campaigns?Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.
What does monthly growth percentage mean?Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.
Why should I track influencers in Japan?Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often he higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.
How can I improve my ranking as an influencer?Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.
Note: This ranking represents a snapshot of current instagram influence based on publicly ailable data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behior. Use this data as one of several factors in your decision-making process.