Google processes billions of searches every day, revealing what people around the world are curious about.
But what are the most popular search queries, both in the United States and globally?
On this page, we’re going to cover:
The Top 100 Google Searches in the US The Top 100 Google Searches GloballyThe keywords in the lists below were obtained using Semrush’s Keyword Overview tool.
Just a heads up: we’ve tidied up our list a bit. We removed any NSFW content and misspelling entries to keep it clean and clear for you.
Top 100 Google Searches in the US
This top 100 list spans big names like YouTube and Amazon, as well as everyday needs like checking the weather and staying up-to-date with the latest tech trends, including ChatGPT.
It’s an interesting mix showing what’s big in entertainment, shopping, and day-to-day life.
# Keyword US Search Volume Intent 1 YouTube 185 million Nigational 2 Amazon 151 million Nigational 3 Facebook 101 million Nigational 4 WhatsApp Web 101 million Nigational 5 Google 83.1 million Nigational 6 Gmail 55.6 million Nigational 7 Wordle 55.6 million Informational 8 Weather 45.5 million Informational 9 ChatGPT 45.5 million Informational, Nigational 10 Eight Sleep 45.5 million Nigational 11 Walmart 37.2 million Nigational 12 Google Translate 37.2 million Informational 13 NFL 30.4 million Informational, Nigational 14 Home Depot 30.4 million Transactional 15 Food Near Me 30.4 million Transactional 16 News 30.4 million Informational, Commercial 17 Translate 30.4 million Informational 18 Yahoo 30.4 million Nigational 19 Yahoo Mail 30.4 million Nigational 20 Target 24.9 million Nigational 21 NBA 24.9 million Informational, Nigational 22 Instagram 24.9 million Nigational 23 Trump 24.9 million Informational 24 ESPN 24.9 million Nigational 25 Calculator 24.9 million Informational 26 eBay 24.9 million Nigational 27 Chat GPT 24.9 million Informational 28 Amazon Prime 24.9 million Nigational, Transactional 29 Costco 20.4 million Nigational, Commercial 30 CNN 20.4 million Informational 31 Google Flights 20.4 million Nigational, Transactional 32 USPS Tracking 20.4 million Transactional 33 Indeed 16.6 million Nigational 34 StreamEast 16.6 million Nigational, Transactional 35 Blooket 16.6 million Nigational 36 Canva 16.6 million Nigational 37 Netflix 16.6 million Nigational 38 Lowes 16.6 million Nigational 39 Zillow 16.6 million Nigational 40 Reddit 13.6 million Nigational 41 Google Maps 13.6 million Nigational 42 Walgreens 13.6 million Nigational 43 Restaurants Near Me 13.6 million Transactional 44 Speedtest 13.6 million Nigational 45 X 13.6 million Nigational 46 Connections 13.6 million Informational, Nigational 47 Spotify 13.6 million Nigational 48 Dow Jones 11.1 million Informational / Commercial 49 CVS 11.1 million Nigational 50 Traductor 11.1 million Informational 51 Capital One 11.1 million Nigational 52 Solitaire 11.1 million Informational 53 English to Spanish 11.1 million Informational 54 Spanish to English 11.1 million Informational 55 Shein 11.1 million Nigational 56 Wells Fargo 11.1 million Nigational 57 Airbnb 9.1 million Transactional 58 Gimkit 9.1 million Informational, Commercial 59 Etsy 9.1 million Nigational 60 LinkedIn 9.1 million Nigational 61 Facebook Marketplace 9.1 million Commercial 62 Kahoot 9.1 million Nigational, Commercial 63 Dominos 9.1 million Nigational 64 UPS Tracking 9.1 million Transactional 65 Lakers 9.1 million Informational 66 Clima 9.1 million Informational 67 Gemini 9.1 million Nigational 68 Pinterest 9.1 million Nigational 69 UFC 9.1 million Informational 70 Speed Test 9.1 million Informational 71 TikTok 9.1 million Nigational 72 Roblox 9.1 million Nigational 73 MSN 9.1 million Nigational 74 Real Madrid 7.5 million Transactional 75 Math Solver 7.5 million Nigational 76 American Airlines 7.5 million Nigational 77 FedEx Tracking 7.5 million Informational, Transactional 78 Gmail Login 7.5 million Nigational 79 Harbor Freight 7.5 million Nigational 80 123movies 7.5 million Nigational 81 PayPal 7.5 million Nigational / Transactional 82 Temu 6.1 million Informational / Commercial 83 Ikea 6.1 million Nigational 84 Nvidia Stock 6.1 million Informational / Commercial 85 Poki 6.1 million Nigational 86 Premier League 6.1 million Informational 87 Outlook 6.1 million Nigational 88 Clever 6.1 million Nigational 89 Pizza Hut 6.1 million Nigational 90 Starbucks 6.1 million Nigational 91 Discord 5 million Nigational 92 DuckDuckGo 5 million Nigational 93 Super Bowl 2025 5 million Informational 94 Twitch 5 million Nigational 95 Champions League 5 million Informational 96 Facebook Login 5 million Nigational, Transactional 97 Snake Game 5 million Informational 98 Speedtest 4.1 million Informational 99 Google Scholar 4.1 million Nigational 100 Social Security 4.1 million Informational Top 100 Google Searches in the WorldFrom YouTube and Facebook to weather and translation, this list has a bit of everything – social media, shopping, news, and fun stuff.
Take a look and see what’s trending worldwide:
# Keyword Global Search Volume Intent 1 YouTube 1.2 billion Nigational 2 Facebook 593.5 million Nigational 3 WhatsApp Web 484.8 million Nigational 4 Instagram 422.3 million Nigational 5 Translate 393.4 million Informational 6 Gmail 372.3 million Nigational, Transactional 7 Google 371.1 million Nigational 8 Weather 300.2 million Informational 9 Google Translate 258.1 million Informational 10 Cricbuzz 255.6 million Nigational 11 Clima 253.7 million Informational 12 IG 250.8 million Nigational 13 Traductor 209.4 million Informational 14 ChatGPT 194.1 million Informational, Nigational 15 Amazon 151.4 million Nigational 16 Satta King 151 million Nigational 17 Canva 150.4 million Nigational 18 WhatsApp 135 million Nigational 19 Chat GPT 131.1 million Nigational 20 Google Maps 128.7 million Informational, Nigational 21 Twitter 119.2 million Nigational 22 FB 106 million Informational 23 Yahoo 105.3 million Nigational 24 Sarkari Result 101.2 million Nigational 25 Netflix 100.4 million Nigational 26 Pinterest 99.7 million Nigational 27 Yahoo Mail 98.1 million Nigational 28 Wordle 96.3 million Informational, Nigational 29 Restaurants 96 million Transactional 30 погода 95.8 million Informational 31 Pinterest 95.0 million Nigational 32 TikTok 94.2 million Nigational 33 Hotmail 90.4 million Nigational 34 X 90 million Nigational 35 Weather Tomorrow 87 million Informational 36 NBA 84.8 million Informational, Nigational 37 переводчик 84.7 million Informational 38 Poki 83.3 million Nigational 39 IPL 81.9 million Informational, Nigational 40 Speed Test 80.6 million Informational 41 Real Madrid 79 million Informational 42 Roblox 76.4 million Nigational 43 çeviri 73.5 million Nigational 44 Speedtest 71.1 million Informational 45 Spotify 70.1 million Nigational 46 Flipkart 69.3 million Nigational 47 Tradutor 69 million Informational 48 Xổ Số Miền Nam 68.3 million Nigational 49 Lottery Sambad 68.2 million Informational, Transactional 50 BBC News 65.5 million Nigational 51 Tiempo 63.9 million Informational 52 Yandex 63.5 million Nigational 53 eBay 63.2 million Nigational 54 News 61.9 million Informational, Commercial 55 Map 61.4 million Nigational 56 Premier League 60.8 million Informational, Nigational 57 Restaurants Near Me 59.7 million Transactional 58 Proxy 57.6 million Informational 59 Ibomma 56.8 million Informational 60 Outlook 56.3 million Nigational 61 Dpboss 56.2 million Informational 62 ютуб 56.1 million Nigational 63 Betano 54.9 million Nigational, Commercial 64 LinkedIn 54 million Nigational 65 Calculator 53.3 million Informational 66 Facebook Login 53.2 million Nigational, Transactional 67 Hotels 53 million Transactional 68 Meteo 49.2 million Informational 69 Ikea 49.2 million Nigational 70 DuckDuckGo 49.1 million Nigational 71 Live Score 48.5 million Nigational 72 Walmart 48.3 million Nigational 73 Serie A 48.0 million Nigational 74 Shein 46.4 million Transactional 75 E Devlet 46 million Informational 76 Ha Durumu 45.8 million Informational 77 Google Traduction 45.6 million Informational, Commercial 78 Eight Sleep 45.5 million Nigational 79 NFL 44.8 million Informational, Nigational 80 ترجمة 44.5 million Informational 81 Airbnb 42.7 million Transactional 82 Indeed 42.6 million Nigational 83 Futbol Libre 42.4 million Nigational 84 Google Flights 42.3 million Nigational, Transactional 85 Champions League 41.7 million Informational 86 Temu 40.3 million Informational / Commercial 87 Amazon Prime 40 million Transactional 88 Google Scholar 39.6 million Nigational / Transactional 89 Twitch 39.1 million Nigational 90 Telegram 39 million Nigational 91 Google Scholar 38.5 million Nigational 92 Home Depot 37 million Transactional 93 Food Near Me 36.7 million Transactional 94 Cricket 36.2 million Informational 95 Gmail Login 34.3 million Nigational 96 WP 34 million Nigational 97 Flashscore 34 million Nigational 98 CNN 33.6 million Informational 99 Flamengo 31.9 million Nigational 100 Discord 31.2 million NigationalStart your keyword research
Explore the largest keyword database.
Understanding Search Intent
Want to know why someone searches for something? That’s where Search Intent comes in.
Semrush breaks it down into 4 simple types:
Nigational – They’re looking for a specific site (think: “YouTube” or “Amazon”) Informational – They want to learn something Commercial – They’re comparing options or researching a brand Transactional – They’re ready to buyMost top Google searches?
They’re nigational or informational. That’s why keywords like YouTube and NFL get millions of searches every month. But here’s the problem:
Ranking for those terms is nearly impossible.
They’re ultra-competitive. Dominated by giants. And that’s where Keyword Difficulty (KD) comes in.
Semrush gives each keyword a KD score from 0 to 100. The higher the number, the harder it is to crack the top 10.
Here’s how it breaks down:
0–14: Very Easy – Even brand new pages can rank 15–29: Easy – Some effort required, but very doable 30–49: Possible – You’ll need high-quality, optimized content 50–69: Difficult – Bring backlinks and authority 70–84: Hard – Competitive niches, serious SEO needed 85–100: Very Hard – Top-tier sites only (think Amazon-level) ConclusionThat’s it for our look at the top Google searches, both in the US and worldwide!
These lists are a colorful mix of what’s catching everyone’s interest right now.
But remember, trends change fast.
We’ll update these lists every month to keep you up to speed with the latest in search. So, stay tuned to see what’s new and what stays popular!
Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.