Published on November 13, 2025 | Prices Last Reviewed for Freshness: November 2025 Written by Alec Pow - Economic & Pricing Investigator | Content Reviewed by CFA Alexander Popinker
CFA Alexander PopinkerEducational content; not financial advice. Prices are estimates; confirm current rates, fees, taxes, and terms with providers or official sources.
Reported cost: $90.00 – $97.00 · — No prices given by community members Be the first to add your priceBig Ten Plus, often styled B1G+, is the Big Ten Network’s standalone streaming platform for non-televised conference events, next-day replays, and a sizable on-demand library. If you want campus sports beyond the main TV windows, this is where you find them, and the pricing is simple. This guide explains the current monthly and annual rates, what you actually get for the money, how it compares to ESPN and Peacock, and smart ways to pay less without losing the games you care about.
Article Highlights Jump to sections B1G+ costs $12.99 monthly or $89.99 annually for conference-wide access to non-televised events and replays. Live football and other national TV games are not included, they live on network partners like FOX, CBS, NBC, and Peacock. Annual renewals often land near $90–$97 after tax, and refund windows are narrow. Device support is broad across Roku, Apple TV, Fire TV, mobile, web, and Xbox. For fans who also need BTN live, pair a fall bundle like YouTube TV or Hulu + Live TV with seasonal B1G+ months. Promos appear around tipoff and back-to-school, and pausing during the off-season ses cash. How Much Does Big Ten Plus Cost?As of November 2025, B1G+ has two core prices in the United States. The monthly plan is $12.99, designed for fans who want to follow a specific season, and the annual plan is $89.99, advertised as more than 40 percent cheaper on a per-month basis if you watch year-round. Multiple university pages and the App Store listing confirm these figures.
There used to be a “School Pass” that let you follow a single campus at a lower rate. In 2024 the service retired that monthly option, rolled people into the conference-wide plan, and messaged the change as better value per event. If you see older pages quoting $9.95 per month for one school, those are historical.
What content does that fee actually unlock? B1G+ streams non-televised events live, offers full and condensed replays, and carries BTN originals. The listing is explicit that live football and other nationally televised events are not included, since those games live under separate rights packages.
Real-Life Cost Examples Next guide How Much Does BrainHQ Cost?A casual hoops fan subscribes from November through January. Three months on the monthly plan costs $38.97, and if they add a one-month pause in February, there is no penalty, which makes short-season viewing reasonable. If they expect to watch across multiple sports for nine or more months, the annual $89.99 starts to look like the smarter choice.
There are also real bills you can sanity-check. One Ducks fan shared an auto-renewal notice for $97.19 on August 1, 2025, reflecting tax on the $89.99 annual list price. Another college football subreddit post reminded users that last year’s free-year promo would flip to $90 at renewal if you did nothing. It adds up.
On the school-specific side, a Nebraska forum noted that BTN ended the $9.95 monthly School Pass and converted subscribers to $12.99 monthly for the full conference. If you budgeted around a single campus before, your monthly line item went up, but you gained conference-wide access and a larger replay library.
Cost BreakdownBase plan: $12.99 monthly or $89.99 annual. Taxes apply in many states and provinces, which explains why annual renewal emails show totals slightly above list price. The content mix covers live non-televised events, school programming, and BTN originals, plus next-day replays of televised games.
Devices and access: B1G+ supports web, iOS and Android, Roku, Fire TV, Apple TV, Xbox, and some Samsung and Vizio models. You can log in on multiple devices, though purchase and billing rules vary by platform when you subscribe through an app store instead of the website.
Auto-renewal and refunds: Subscriptions auto-renew by default. The support policy states no refunds for new or existing subscribers except for double charges or if you cancel within 24 hours of auto-renewal on web purchases. If you bought in an app store, you must request help from that store.
Factors Influencing the CostB1G+ sits next to a huge media-rights package for the conference, which sends top football and basketball games to FOX, CBS, and NBC under a seven-year deal reported at more than $7 billion. Premium linear windows keep those games off B1G+, which is why the service concentrates on non-televised events and replays.
Production matters too. Many feeds are produced through campus operations like BTN’s StudentU and partner gear upgrades, which increases volume and quality as more programs add cameras and staff, and that investment helps explain a price that undercuts live TV bundles but remains higher than small-league niche apps that deliver fewer events (Sony’s case study).
Alternative Products or ServicesCompare B1G+ to competitors so you do not pay twice. ESPN’s new streaming tiers price ESPN Select and ESPN Unlimited at $12.99/$129.99 and $29.99/$299.99 respectively, and these packages carry national rights that B1G+ lacks. Peacock Premium is $10.99 monthly and $109.99 annually after a 2025 price hike, and it carries some Big Ten games under NBC’s umbrella.
Live TV bundles include BTN but cost far more. Hulu + Live TV sits at $89.99 monthly after its October 2025 increase, while YouTube TV is typically $82.99 monthly with periodic intro promos.
Sticker prices, November 2025 Service What you get Monthly Annual B1G+ Non-televised Big Ten events, replays, BTN originals $12.99 $89.99 ESPN Select ESPN+ style catalog under new ESPN app $12.99 $129.99 ESPN Unlimited Linear ESPN networks via streaming $29.99 $299.99 Peacock Premium NBCU library plus select Big Ten games $10.99 $109.99 Hulu + Live TV Live TV bundle with BTN $89.99 — YouTube TV Live TV bundle with BTN $82.99 — Ways to Spend LessIf you only need B1G+ for a season, subscribe monthly around first serve or first pitch, then cancel at the final whistle. Fans who keep it active for nine months or more should pick the annual plan to beat $12.99 times twelve. Check your dates.
Watch for bundle and promo deals around back-to-school and basketball tipoff. In 2025 Apple and NBCUniversal introduced an Apple TV Plus + Peacock bundle at $14.99 monthly, and Hulu + Live TV ran a three-month promo at $64.99 monthly before jumping to $89.99, which can cover BTN games while you pause B1G+.
Expert Insights & Tips
University guidance pages are clear about ailability. Washington’s “How to Watch” page repeats that B1G+ is separate from cable logins, confirms the device list, and highlights hey women’s sports coverage, which hints at when the app is most valuable. Schedule your monthly start when your sport’s season begins.
Cord-cutting reviewers emphasize that Big Ten Network on live TV and Big Ten Plus are distinct products, so you can hold one and skip the other without redundancy. If you need BTN for football Saturdays, a bundle like YouTube TV may be better for those months, then B1G+ fills in the rest of the calendar for niche sports (see TV Guide).
Total CostsHere is a worked example for a Midwest alum who follows women’s volleyball, baseball, and wrestling. They buy an inexpensive Roku stick for $39.99, subscribe to B1G+ annually for $89.99, and add a single month of Peacock in March for $10.99 to catch a nationally streamed series. The year totals $140.97 before tax.
Contrast that with a fan in Seattle who needs BTN live for football. They keep YouTube TV from September through November at $82.99 per month, then pause it and carry B1G+ from December to May on the monthly tier at $12.99. The blended six-month outlay is $289.94, and the plan oids paying for two services at once for the same content (see DealNews’ YouTube TV cost guide).
Hidden & Unexpected CostsAuto-renewal is the tripwire. If you took a promo last season, many accounts rolled into a full $89.99 renewal plus tax, and the only official refund windows on web purchases are within 24 hours of that renewal or for a confirmed double charge. Buy with eyes open and set a reminder.
Two more gotchas, both simple. First, live football and other national TV games are not on B1G+, they live on FOX, CBS, NBC, and Peacock, which means you may still need a bundle during peak season. Second, app-store billing follows the rules of Apple, Google, Roku, or Amazon, not BTN’s web policy.
Answers to Common QuestionsIs B1G+ ailable outside the United States?
The App Store listing notes ailability in the United States and Canada. Availability can differ on other platforms depending on store region and rights.
Does B1G+ include live football or men’s basketball on Saturdays?
No. Those marquee games sit in the Big Ten’s national TV package, so B1G+ provides non-televised events and next-day replays instead.
Can I cancel anytime?
Yes, you can cancel auto-renewal at any time, and access continues through the end of the billing period. Web purchases are managed on the site, while app-store purchases must be canceled inside the store that billed you. See the cancelation steps.
What devices are supported?
Web, iOS, Android, Roku, Fire TV, Apple TV, Xbox, plus select Samsung and Vizio models. Smart TV browsers are not supported.
Are there real examples of what people pay?
Yes, from community posts and forums. Users reported renewals near $90–$97 after tax and conversions from old school-only passes to the $12.99 monthly conference plan.