The third song released off of this is what ____ feels like (2022), “golden hour” sees JVKE talking about his love of her life as he instrumentally experiments with different genres, such as classical music and alternative pop, hip-hop, adult contemporary.
Prior to announcing the song, JVKE shared on his Instagram story on July 12, 2022:
This song has a special place in my heart and I can’t wait to share it with you all. I did my absolute best to embody beauty in every detail of the production.
In late August 2022, “golden hour” became the most viral song in the world on Spotify Viral 50 USA and Global chart following a video of himself playing the song on the piano for his childhood piano teacher went viral on numerous social platforms.