iQIYILogo used since 2022Screenshot Screenshot of iQIYI home pageType of siteOTT platformAvailable in5 languagesList of languages Chinese English Indonesian Tamil Vietnamese Traded asNasdaq: IQ (ADS)FoundedJanuary 6, 2010; 15 years ago (2010-01-06)HeadquartersBeijing, ChinaCountry of originChinaArea servedWorldwide[a]FounderGong YuKey peopleHe Junjie(Chairman)Gong Yu(founder & CEO)IndustryEntertainmentmass mediaProducts Streaming media video on demand digital distribution Services Film production Film distribution Television production Television distribution Revenue CN¥29.23 billion[1] (US$4 billion, 2024)ParentBaiduURLwww.iqiyi.com Users101.4 million paid subscribers[2]LaunchedApril 22, 2010; 15 years ago (2010-04-22)Current statusActiveIQIYITraditional Chinese愛奇藝Simplified Chinese爱奇艺Literal meaninglove wonderful artTranscriptionsStandard MandarinHanyu PinyinÀiqíyìBopomofoㄞˋ ㄑㄧˊ ㄧˋWade–GilesAi4-ch‘i2-i4IPA[âɪ.tɕʰǐ.î]Yue: CantoneseYale RomanizationOikèihngaihJyutpingoi3 kei4 ngai6IPA[ɔj˧.kʰej˩.ŋɐj˨]
iQIYI (Chinese: 爱奇艺; pinyin: Àiqíyì, pronounced in English as eye-CHEE-yee), formerly Qiyi (奇艺; Qíyì),[3] is a Chinese subscription video on-demand over-the-top streaming service owned by Baidu. Headquartered in Beijing, iQIYI primarily produces and distributes films and television series.
iQIYI is currently one of the largest online video sites in the world, with nearly 6 billion hours spent on its service each month and over 500 million monthly active users.[4][5][6][7] On March 29, 2018, the company issued its initial public offering in the United States and raised $2.25 billion.[8]
History[edit] This section contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (April 2023) (Learn how and when to remove this message) 2010s[edit]Qiyi was founded on January 6, 2010, by Baidu with support from Providence Equity Partners.[9] It changed its name to iQIYI in November 2011.[3] On November 2, 2012, Baidu bought Providence's stake and took full ownership.[10] On May 7, 2013, Baidu purchased the online video business of PPStream Inc. for $370 million, which later became a subsidiary of iQIYI. On July 17, 2014, the site launched its film production division, iQIYI Motion Pictures, to expand existing cooperative projects with overseas peers, including purchasing releases and co-producing movies. On September 4, iQIYI collaborated with the Venice Film Festival, streaming the festival's movies online. In August 2014, iQIYI generated over 6.95 billion hours of viewing on its website.[11] In October, iQIYI participated in the Busan Film Festival, signing exclusive rights to nearly 100 South Korean titles.[12] On November 19, 2014, Xiaomi and Shunwei Capital invested $300 million in iQIYI for about 10 percent to 15 percent of the site, while Baidu invested an additional $100 million and held about 80 percent.[13]
In September 2014, iQIYI had established a Chinese Communist Party (CCP) committee inside the company, according to the official newspaper of the Central Committee of the Chinese Communist Party, the People's Daily.[14] In November 2014, following the National Radio and Television Administration's ban on all live-streaming of American TV shows, iQIYI's vice editor-in-chief defended the ban, stating that such content was against "socialist values."[15]
On December 8, 2014, iQIYI's chief content officer, Ma Dong, said the portal planned to more than double original production in 2015, with at least 30 titles and 500 episodes on the slate compared to 13 in 2014.[16] In 2015, iQIYI purchased the streaming rights to eight top entertainment shows in mainland China and several entertainment shows in Taiwan and South Korea, including Running Man.[17] In March 2016, it was announced that it would launch in Taiwan.[18] In June 2016, it was reported that it had 20 million subscribers.[19]
In June 2014, iQIYI co-produced and distributed the drama Mysterious Summer with major Japanese broadcaster Fuji TV. It was the first drama co-production between China and Japan and has been viewed more than 60 million times as of October 2014.[20][21]
In 2017, the People Daily reported that two thirds of high-level staff in iQIYI's content department were CCP members.[14]
On April 25, 2017, Netflix (which does not operate at all in China) announced that it had reached a licensing deal with iQIYI, under which some Netflix original productions would be ailable on iQIYI day-and-date with their premieres worldwide.[22]
In November 2018, iQIYI announced that it was raising new cash. The video business said that iQIYI raised issue $500 million in convertible senior notes. Proceeds from the offering will go towards content and technology investments as well as capped call transactions to reduce potential dilution to shareholders upon conversion of the notes.[23]
2020s[edit]iQIYI has not been ailable in Taiwan since October 15, 2020 due to a ban on partnerships with mainland Chinese video streaming companies after iQIYI was found to be used by China's Taiwan Affairs Office for conducting united front activities on the island.[24][25][26]
In December 2020, iQIYI opened a new office in Singapore at Robinson Road to serve as the regional headquarters for Southeast Asia.[27]
In 2020, iQIYI announced the production of My Roommate Is a Gumiho as its first Korean Original Series.[28] Due to positive reviews over their first self-produced series, which starred Jang Ki-yong and Girl's Day member Lee Hye-ri, iQIYI expressed that they gained confidence in releasing more original Korean dramas produced under its name, like their announced upcoming productions of dramas like Bad and Crazy (starring Lee Dong-wook, Han Ji-eun and Wi Ha-joon) in 2021 and Shooting Stars in 2022, with the hope of expanding their potential in the production of original Korean shows.[29][30]
iQIYI also began to expand its horizons by producing Southeast Asian shows to stream as iQIYI originals for more viewership. In August 2021, iQIYI streamed a Singaporean drama titled The Ferryman: Legends of Nanyang, which was its first Southeast Asian original series starring local actors from Singapore like Lawrence Wong and Qi Yuwu and Taiwanese actress Kate Kinney. The drama is also a remake of the 2014 Chinese drama series, but in a Southeast Asian setting.[31][32]
In October 2021, iQIYI and Thema went into a partnership to launch their services on Netgem TV in the United Kingdom and Ireland, with iQIYI hoping to distribute Asian content on European media to create a larger global audience.[33]
During the 26th Busan International Film Festival, iQIYI partnered with Philippine broadcaster ABS-CBN to produce Saying Goodbye and Hello, Heart as the first two original series from the country, which aired later that year.[34][35]
In May 2022, iQIYI Sports announced a streaming rights request for the Italian football competition Serie A. This marks the fifth acquisition since the expansion into the sports market after acquiring streaming rights to other sporting events such as UEFA, AFC, the Premier League and La Liga.[36] The same month, iQIYI removed all movies of Keanu Reeves after he appeared at a virtual event hosted by Tibet House US due to its linkages with the 14th Dalai Lama.[37]
Reception[edit]In 2019, Taiwan's Institute for National Defense and Security Research reported that iQIYI is used by China's Taiwan Affairs Office to further united front efforts on the island.[25] In response, Taiwan banned the company.[38][26]
In April 2020, activist investors, including Muddy Waters Research, accused iQIYI of overstating its revenue and subscribers.[39] Short-seller Wolfpack Research also accused the company of inflating revenue numbers.[40] In August 2020, it was announced that the U.S. Securities and Exchange Commission subsequently launched an investigation into iQIYI.[41] Later in early October 2020, iQIYI made a statement that an internal review into the allegations of fraud made by the American short seller Wolfpack Research, "did not uncover any evidence that would substantiate the allegations." The internal review had been conducted by an independent audit committee, which included "a Big 4 accounting firm that is not the Company's auditor."[42][43]
In June 2020, the Beijing Internet Court sided with a customer who sued the company for breaching the terms and conditions of the 'VIP' subscription. iQIYI had charged additional fees for pre-screens of dramas, although paying customers were promised access at no extra charge.[44]
See also[edit] List of iQIYI original programming List of streaming media services Notes[edit] ^ As of 2019, iQIYI directly operates in Mainland China, Hong Kong (in English and Cantonese only), Macau (in Portuguese and Cantonese only), Taiwan (until 2020), Malaysia, Singapore, Myanmar, Thailand, Cambodia, Philippines, Vietnam and Indonesia References[edit] ^ "iQIYI announces Q4 and fiscal year 2024 financial results". China Daily. Retrieved June 5, 2025. ^ "iQIYI Announces Third Quarter 2022 Financial Results". November 22, 2022. Archived from the original on February 9, 2023. Retrieved February 15, 2023. ^ a b 奇艺启动新域名背后：解决视听许可证遗留问题. Sina.com (in Chinese). November 28, 2011. Archived from the original on August 4, 2017. Retrieved August 4, 2017. ^ Russell, Jon. "Baidu's iQiyi video service raises $1.53 billion". TechCrunch. Archived from the original on June 4, 2020. Retrieved October 17, 2020. ^ Ng, Yi Shu. "Netflix takes its first steps into China, the world's hungriest streaming market". Mashable. Archived from the original on December 29, 2019. Retrieved October 17, 2017. ^ Sneider, Jeff (July 8, 2015). "Paramount Signs Licensing Deal With China's Largest Online Video Platform iQIYI". The Wrap. Archived from the original on July 11, 2015. Retrieved July 14, 2015. Paramount Pictures has signed a licensing agreement with iQIYI, the largest online video platform in China, that will give the company rights to offer 800 films from the studio's library to subscribers of its SVOD service, Paramount announced Wednesday. ^ Cassidy, Kevin (October 9, 2015). "Lionsgate Pacts With Chinese Online Giant IQIYI". The Hollywood Reporter. Archived from the original on March 18, 2016. Retrieved March 29, 2016. Lionsgate has signed a long-term output deal for a number of high-profile Lionsgate and third-party feature films with China's largest comprehensive online video platform iQIYI. ^ "Baidu's iQiyi Drops in Debut After IPO Raising $2.3 Billion". Bloomberg. March 29, 2018. Archived from the original on June 7, 2020. Retrieved April 3, 2018. ^ "Baidu | Press Releases". ir.baidu.com. Archived from the original on June 27, 2015. Retrieved December 29, 2015. ^ "iQIYI and Venice Film Festival Begin a Brand New Cooperation from 2014". prnewswire.com (Press release). Archived from the original on March 4, 2016. Retrieved December 29, 2015. ^ 8月PC视频：爱奇艺PPS八连冠，每人日均观看超50分钟_网易数码. digi.163.com (in Chinese). Archived from the original on March 4, 2016. Retrieved December 29, 2015. ^ "Busan: China's iQiyi Signs Exclusive Rights to 90 South Korean Films". The Hollywood Reporter. Archived from the original on January 3, 2020. Retrieved November 4, 2021. ^ "Xiaomi Stake Said to Value IQiyi at Up to $3 Billion". Bloomberg. November 19, 2014. Archived from the original on January 12, 2015. Retrieved March 7, 2017. ^ a b 坚守导向 爱奇艺引领视频网站健康生态--传媒--人民网. People's Daily (in Chinese). Archived from the original on March 2, 2023. Retrieved April 22, 2023. ^ 爱奇艺高管为广电总局审查政策辩护. Radio France Internationale (in Chinese). December 18, 2014. Archived from the original on April 22, 2023. Retrieved April 22, 2023. ^ Stein, Janine (December 9, 2014). "ATF: China's iQIYI to Double Production Slate in 2015". Variety. Archived from the original on June 4, 2020. Retrieved December 9, 2017. ^ 年度重磅综艺《造梦者》 1月9日独家登陆爱奇艺-新华网. Xinhua (in Chinese). Archived from the original on January 5, 2015. Retrieved December 29, 2015. ^ Frater, Patrick (March 30, 2016). "China's iQIYI Expands Streaming to Taiwan". Variety. Archived from the original on March 30, 2016. Retrieved March 30, 2016. ^ Xiang, Tracey (December 12, 2016). "China's Online Video Market in the Middle of Transition to Paid Subscribers, Self-Produced Content". TechNode. Archived from the original on January 2, 2017. Retrieved January 2, 2017. ^ "Fuji TV to commence internet-based distribution for "Mysterious Summer"". Onscreen Asia. Archived from the original on May 9, 2015. Retrieved December 29, 2015. ^ "International Business Themes Dominate Tokyo Market Seminars". Yahoo. October 21, 2014. Archived from the original on February 11, 2015. Retrieved December 29, 2015. ^ "Netflix Signs Licensing Deal With China's iQiyi". The Hollywood Reporter. April 24, 2017. Archived from the original on April 26, 2017. Retrieved April 26, 2017. ^ "China's iQiyi to offer $500M convertible note as content costs balloon". TechCrunch. Archived from the original on June 3, 2019. Retrieved November 29, 2011. ^ Xue, Yujie (September 22, 2020). "iQiyi's Taiwan agent to cease serving local users from October 15 after ban on Chinese streaming platforms". South China Morning Post. SCMP Publishers. Archived from the original on March 26, 2023. Retrieved January 19, 2020. ^ a b Liu, Li-jen; Lau, Yihung; Hetherington, William. "Bilibili found to be renting server space in Taiwan". Taipei Times. The Liberty Times Group. Archived from the original on September 14, 2019. Retrieved September 4, 2019. ^ a b Mudie, Luisetta (August 19, 2020). "Taiwan to Ban Chinese Media Apps Over Security Concerns". Radio Free Asia. Archived from the original on August 21, 2020. Retrieved August 21, 2020. ^ "iQiyi to hire over 200 staff in its Singapore international HQ in next few years". The Business Times. December 15, 2020. Archived from the original on December 15, 2020. Retrieved December 17, 2020. ^ Frater, Patrick (December 3, 2020). "China's iQIYI to Produce 'Roommate' as its First Korean Original Series". Variety. Archived from the original on February 17, 2021. Retrieved February 16, 2021. ^ "iQiyi announces original Korean Drama 'Shooting Stars' starring Lee Sung-kyoung, Kim Young-dae". MSN. August 30, 2021. Archived from the original on September 3, 2021. Retrieved September 3, 2021. ^ "Lee Dong-wook is a superhero cop in iQiyi drama Bad And Crazy". Yahoo News. September 7, 2021. Archived from the original on October 24, 2021. Retrieved September 8, 2021. ^ "Lawrence Wong, Qi Yuwu's supernatural drama coming to iQiyi in August". CNA. July 27, 2021. Archived from the original on August 21, 2021. Retrieved August 21, 2021. ^ "China's iQIYI to develop regional stars for Southeast Asia push". CNA. March 17, 2021. Archived from the original on August 21, 2021. Retrieved August 21, 2021. ^ "IQiyi, Thema Partner to Launch on Netgem TV in the UK and Ireland". The Fast Mode. October 12, 2021. Archived from the original on October 12, 2021. Retrieved October 13, 2021. ^ Frater, Patrick (October 11, 2021). "iQiyi International Unveils First Philippines Series, More Korean Originals". Variety. Archived from the original on October 11, 2021. Retrieved October 11, 2021. ^ "'Hello Heart,' 'Saying Goodbye' to air on iQiyi in Dec". ABS-CBN News. November 23, 2021. Archived from the original on November 23, 2021. Retrieved November 23, 2021. ^ "iQiyi Sports acquires Serie A rights". Pan Daily. May 19, 2022. Archived from the original on May 19, 2022. Retrieved May 24, 2022. ^ 基努·里维斯因支持西藏被封杀 倡导者吁各界观看《勿忘西藏》纪录片. Radio Free Asia (in Chinese). Archived from the original on April 22, 2023. Retrieved April 22, 2023. ^ Su, Szu-yun (August 19, 2020). "Taiwan to bar local agents from representing Chinese OTT services". Central News Agency. Archived from the original on August 20, 2020. Retrieved August 19, 2020. ^ Jaeger, Jaclyn (April 9, 2020). "Luckin Coffee, iQIYI fraud allegations point to wider China problem". Compliance Week. Archived from the original on July 21, 2020. Retrieved July 21, 2020. ^ Kharpal, Arjun (April 8, 2020). "Chinese video streaming giant iQiyi accused of fraud, company says report contains 'misleading conclusions'". CNBC. Archived from the original on December 19, 2020. Retrieved November 25, 2020. ^ Ping, Chong Koh (August 14, 2020). "A Chinese Netflix Faces SEC Probe After Short-Seller Report". The Wall Street Journal. ISSN 0099-9660. Archived from the original on August 14, 2020. Retrieved August 14, 2020. ^ Bary, Emily (October 5, 2020). "IQiyi says internal review found no evidence to substantiate short seller's fraud allegations". MarketWatch. Archived from the original on May 27, 2022. Retrieved May 27, 2022. ^ "Chinese Video Streamer Says Internal Review Debunks Fraud Claims". Caixin. Archived from the original on September 28, 2022. Retrieved May 27, 2022. ^ "Court Rules Against iQiyi for Charging Premium Subscribers Extra". Sixth Tone. June 3, 2020. Archived from the original on August 20, 2020. Retrieved November 25, 2020. 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