Names changed. Figures are representative of typical outcomes in Sydney
Physio in Balmain (single-location clinic)Baseline: patchy Map Pack visibility; calls lumpy; LCP 3.8s mobile.Work: GBP overhaul, NAP cleanup, two suburb pages (Balmain, Rozelle), review prompts, image EXIF tidy-up, CWV pass.Outcome (90 days): map actions +74%, calls +118%, LCP 3.8s → 2.3s.Note: first bump in week five after reviews started landing.
Hardware Chatswood (ecom, 2.4k SKUs)Baseline: crawl traps from filters; thin category copy; PDPs missing schema.Work: filter index rules, Product schema, 20 category intros, internal links from buying guides, image compression.Outcome (8 weeks): category landings +41%, CTR up +0.9 pts, checkout conversion +0.8–1.3 pts on top 10 categories.
Legal in Sydney CBD (multi-service)Baseline: cannibalising posts; weak IA; FAQ content scattered.Work: consolidated overlapping posts, added FAQ schema to core pages, rebuilt service IA, improved internal links to contact routes.Outcome (60 days): Top-3 stability on primary services, form submissions +31%, time-to-contact down.