随着公众饮食观念的改变与新品牌崛起的速度加快，中国咖啡市场规模将保持稳定增长态势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国咖啡市场发展状况与消费行为调查数据》数据显示，2024年中国咖啡行业市场规模为7893亿元，预计2025年将突破万亿元，到2029年有望达到13908亿元，说明伴随城市化进程的加速与消费观念的迭代，中国咖啡市场不再局限于“饮品”属性，更成为承载社交、休闲功能的生活方式符号，展现出蓬勃发展的活力。中国咖啡消费者中，每周喝2-3杯的比例最高，达到32.97%；其次是每周喝一杯的消费者，占比30.42%。在中国消费者喝咖啡场景中，在日常学习或工作时喝咖啡的消费者占比最高，达到47.89%；休闲放松时喝咖啡的消费者占比为45.20%；驾车时或出行途中喝咖啡的消费者占比为36.62%。反映出大多数中国消费者每周喝1-3杯咖啡，且喝咖啡的场景与日常生活、工作节奏及状态深度绑定。
艾媒咨询分析师指出，在未来，中国咖啡市场将在多方面呈现显著发展态势。在消费模式上，线上平台拓展销售边界、精准推送产品，线下门店打造沉浸式体验空间，二者相互赋能；在需求端，伴随消费升级及健康理念普及，年轻群体追求个性化咖啡消费，同时消费者对有机咖啡需求攀升；技术创新贯穿始终，从咖啡豆种植采用智慧农业技术提升产量品质。企业需强化供应链整合，确保优质稳定原料供应；深耕品牌建设，以独特文化内涵吸引消费者；加大研发投入，顺应市场需求推陈出新，以此构建核心竞争力，在激烈市场竞争中脱颖而出。（《艾媒咨询 | 2025年中国咖啡市场发展状况与消费行为调查数据》完整高清PDF版共45页，可点击文章底部报告下载按钮进行报告下载）
With the change in public dietary concepts and the accelerated rise of new brands, the scale of China's coffee market will maintain a stable growth trend. According to the latest "Survey Data on the Development Status and Consumption Behior of China's Coffee Market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's coffee industry was 789.3 billion yuan in 2024, and it is expected to exceed one trillion yuan in 2025. It is expected to reach 1,390.8 billion yuan by 2029, indicating that with the acceleration of urbanization and the iteration of consumption concepts, the Chinese coffee market is no longer confined to the attribute of "beverages", but has become a lifestyle symbol carrying social and leisure functions, demonstrating vigorous development vitality. Among Chinese coffee consumers, the proportion of those who drink 2 to 3 cups per week is the highest, reaching 32.97%. The second group is consumers who drink one cup per week, accounting for 30.42%. Among the coffee-drinking scenarios in China, the proportion of consumers who drink coffee during their daily study or work is the highest, reaching 47.89%. The proportion of consumers who drink coffee during leisure and relaxation is 45.20%. The proportion of consumers who drink coffee while driving or during their trips is 36.62%. It reflects that the majority of Chinese consumers drink 1 to 3 cups of coffee per week, and the scenarios of coffee consumption are deeply integrated with their daily lives, work rhythms and states.
Analysts from iiMedia Research pointed out that in the future, the Chinese coffee market will show a significant development trend in many aspects. In terms of consumption patterns, online platforms expand sales boundaries and precisely push products, while offline stores create immersive experience Spaces. The two empower each other. On the demand side, with the upgrading of consumption and the popularization of health concepts, young people are pursuing personalized coffee consumption, while the demand for organic coffee among consumers is on the rise. Technological innovation runs through the entire process, from coffee bean cultivation to the application of smart agricultural technologies to enhance yield and quality. Enterprises need to strengthen supply chain integration to ensure a stable and high-quality supply of raw materials. Deeply cultivate brand building and attract consumers with unique cultural connotations; Increase investment in research and development, innovate in response to market demands, and thereby build core competitiveness to stand out in the fierce market competition. (“iiMedia Report | Survey Data on the Development Status and Consumption Behior of China's Coffee Market in 2025” full version has 45 pages, please click the download button at the bottom of the article to download the report)
2020-2029年中国咖啡行业市场规模及预测
iiMedia Research（艾媒咨询）数据显示，2024年中国咖啡行业市场规模为7893亿元，预计2025年将突破万亿元。随着公众饮食观念的改变，中国咖啡市场正在进入一个高速发展的阶段，新品牌崛起的速度更快，预计未来几年中国咖啡市场规模将保持稳定增长态势，到2029年有望达到13908亿元。
2025年中国消费者平均每月在咖啡上的消费金额
数据显示，在2025年中国咖啡消费者平均每月消费金额的分布中，占比最高的是101-150元（含150元）区间，达到41.36%。其次是51-100元（含100元）区间，占比37.13%。这两个区间合计占比78.49%，说明大部分消费者每月在咖啡上的支出集中在51-150元之间。50元及以下的消费者占比12.55%，而151-200元和200元以上的高消费人群占比分别为5.89%和3.07%，相对较低。整体来看，消费者在咖啡上的消费金额以中低价位为主。
2025年中国消费者经常饮用的咖啡种类
数据显示，在2025年中国咖啡消费者经常饮用的咖啡种类中，咖啡店在售咖啡（星巴克、瑞幸咖啡等）以55.70%的占比高居榜首，反映出消费者对现制咖啡的偏好。速溶咖啡粉以44.94%的占比紧随其后，显示出其在市场中的广泛接受度。自购现磨或挂耳咖啡占比36.62%，位列第三，显示出消费者对新鲜研磨咖啡的一定需求。瓶装咖啡饮料占比33.16%，胶囊咖啡占比24.71%，两者占比相对较低，但仍有一席之地。
2025年中国消费者可接受的咖啡店单杯咖啡价格
数据显示，在2025年中国咖啡消费者可接受的咖啡店单杯咖啡价格中，21-30元的价格区间占比最高，达到46.44%，表明大多数消费者愿意接受中等价格的咖啡。其次是11-20元的价格区间，占比30.34%，说明消费者对价格较为敏感，偏好性价比较高的咖啡。31-40元的价格区间占比17.24%，相对较低。而10元及以下、41-50元和50元以上的价格区间占比分别为3.45%、1.84%和0.69%，显示出消费者对极端价格的接受度较低。
2025年中国消费者对咖啡各维度满意度
数据显示，在2025年中国咖啡消费者满意度数据中，口味维度的满意度最高，其中5分满意度达到45.33%，整体满意度较高。价格维度的5分满意度最低，仅为30.22%，表明消费者对价格的不满程度相对较高。咖啡包装和品种的满意度介于两者之间，5分满意度分别为32.39%和33.55%。整体来看，消费者对口味的满意度最高，对价格的不满程度最高。
本文内容节选自艾媒咨询发布的《艾媒咨询 | 2025年中国咖啡市场发展状况与消费行为调查数据》，完整版报告共45页，点击下方链接可直达完整版报告。点击这里即刻探索艾媒报告中心，更多行业报告解码商业趋势，助您精准决策！