Hi Creators,
We’re excited to announce that, starting today, Creator Rewards is now live. While Roblox has long supported monetization through products like developer products, passes, and subscriptions, Creator Rewards lets creators earn directly from Roblox for the engagement their experiences bring to the platform. All experiences on Roblox that meet our Community Standards/Terms are eligible to earn rewards beginning today.
As our platform grows, we want to make more investments in the creators who are powering that growth. Creator Rewards represents an increased investment in the creator community at large - we expect that more money will be paid out and based on year to date data, 2x as many experiences will earn 5 Robux or more compared to Engagement Based Payouts. In addition to Creator Rewards, we will he more new investments to share with the community soon.
How to EarnCreators are eligible for two types of rewards - Daily Engagement Rewards and Audience Expansion Rewards.
The goal of the Daily Engagement Rewards program is to pay creators that produce enjoyable, replayable gameplay loops. At launch, Roblox will pay creators 5 Robux when an Active Spender spends at least 10 minutes inside their experience throughout a day, provided it’s one of the first three experiences they launch that day. You can learn more about how Daily Engagement Rewards are calculated here.
Audience Expansion Rewards will reward creators who help grow the Roblox ecosystem with 35% revenue share on the first $100 in Robux purchases made by new or returning users (inactive for at least 60 days) during their first two months on the platform. Credit will be applied automatically when a user visits your experience either through your links to the experience details page, or when they search for the experience by name on Roblox, and they play for 10 minutes or more. You can learn more about Audience Expansion Rewards and specific terms here.
Tracking RewardsDaily Engagement and Audience Expansion Rewards can be tracked in Creator Hub beginning on July 25th. You can learn more about tracking and analytics here. In coming months, we will be adding even more transparency to reporting, including cohort-based views, and filtering by user segments.
Rewards started tracking today at 12:00am UTC, and Creators will be able to measure their first day of Rewards in Creator Hub as early as tomorrow. The first Rewards will be paid out beginning on September 24th, in 60 days. We need to include this 60 day holding period to give time for credit cards and financial institutions to validate that Robux purchases by Active Spenders are valid. This helps us uphold the integrity of the program and will ensure we can continue offering Rewards into the future. Earnings reports from Engagement Based Payouts will be visible in Creator Hub until August 25th.
Looking AheadAs we shared in June, this is just the beginning for Creator Rewards. We seek to reward creators of all sizes and genres for the engagement they drive on the platform, while complementing our existing monetization tools like in-experience purchases and subscriptions. We look forward to sharing more updates as the program evolves.
Thank you!