© Copyright 2025 Public Holdings, Inc. All Rights Reserved.
All investments involve the risk of loss and the past performance of a security does not guarantee future results or returns. This material is not intended as a recommendation, offer, or solicitation to purchase or sell securities, open a brokerage account, or engage in any investment strategy. Any reference to securities on this website is for informational and illustrative purposes only, and should not be construed as investment or tax advice.
PUBLIC ADVISORS LLC
General. Investment advisory services are provided by Public Advisors LLC (“Public Advisors”), an SEC-registered investment adviser, and brokerage services are provided by Open to the Public Investing, Inc. (“Public Investing”), member FINRA / SIPC. Public Advisors and Public Investing are affiliates, and both charge fees for their respective services. Before investing, consider your investment objectives, all fees and expenses, and any potential conflicts of interest. For more details, see Public Advisors’ Firm Brochure, Form CRS, and Fee Schedule.
Generated Assets Accounts. Generated Assets (“GenA”) is an AI-powered interactive analysis tool that allows you to screen for securities based on objective criteria entered through a natural language interface. Output from GenA is generated at your direction and is intended for informational purposes only. Output should not be considered individualized investment advice or recommendations. Public Advisors does not guarantee the accuracy, completeness, relevance, or timeliness of such output and will not be responsible for any losses that may result from your reliance on such information. See additional disclosures. You are solely responsible for deciding whether to invest in the GenA portfolio you he constructed through the tool. Before investing, please carefully consider whether it is suitable for you based on your investment objectives, risk tolerance, and other individual factors. If you elect to invest, then investment advisory services for your account (“Generated Assets Account”) will be provided by Public Advisors and brokerage services will be provided by Public Investing.
Backtests are an interactive analysis tool from Generated Assets that calculates how your specific selection of securities would he performed historically. Returns displayed by the backtest are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. Results may vary with each use and over time. For comparison purposes, the backtest may display performance of a benchmark index such as the S&P 500® over the same time period. Benchmark indices are unmanaged, it is not possible to invest directly in a benchmark index, and returns for benchmark indices do not account for fees. See additional disclosures.
Direct Index Accounts. Investment advisory services for Direct Index Accounts (“DI Accounts”) are provided by Public Advisors and brokerage services are provided by Public Investing. Your DI Account’s composition and performance may deviate from the benchmark index due to tracking error, market conditions, the frequency of rebalancing and tax loss harvesting, and any portfolio customizations. A $1,000 initial investment may only enable your DI Account to track some, but not all, of a benchmark index’s stocks. Indexes are not ailable for direct investment; therefore, their performance does not reflect the expenses associated with management of a DI Account. See additional disclosures.
Tax-Loss Harvesting. Tax-loss harvesting (“TLH”) will automatically occur whenever your DI Account rebalances or experiences a cash inflow or outflow. In order to opt out of TLH altogether, you must set your rebalancing schedule to “None.” The ability of TLH to reduce tax liability is not guaranteed and will depend on your entire tax and investment profile. The performance of replacement stocks purchased through TLH may be worse than the securities sold, and TLH may cause the composition and performance of your portfolio to deviate from the benchmark index. Learn more about additional TLH risks. Public Advisors does not provide tax advice or assume liability for tax consequences of client transactions.
Treasury Accounts. Investment advisory services for Treasury Accounts provided by Public Advisors and brokerage services provided by Public Investing. Public Advisors and Public Investing are affiliates, and both charge fees for their respective services. To learn more, see Public Advisors’ Form CRS, Firm Brochure, and Fee Schedule. Investing in US Treasuries securities involves risks, including interest rate risk, credit risk, and market risk. Early withdrawal or sale prior to maturity may result in a loss of principal or impact returns.
OPEN TO THE PUBLIC INVESTING, INC..
Securities, Options, and Bonds. Self-directed brokerage accounts and brokerage services for US-listed, registered securities, options, and bonds (except for Treasuries offered through your Jiko Account) are offered to self-directed customers by Open to the Public Investing, Inc. (“Public Investing”), a registered broker-dealer and member of FINRA & SIPC. Additional information about Public Investing can be found at our BrokerCheck. Apex Clearing Corporation (“Apex Clearing”) provides clearing and execution services.
Options. Options trading entails significant risk and is not appropriate for all investors. Please review the Characteristics and Risks of Standardized Options before considering any options strategy. Options investors can rapidly lose the value of their investment in a short period of time. Certain complex options strategies carry additional risk, including the potential for losses that exceed the original investment amount. See Fee Schedule for options trading fees. To learn more about options rebates, see terms of the Options Rebate Program. Rebate rates range from $0.06-$0.18 and depend on the underlying security, whether the trade was placed via API, and your current and prior month’s options trading volume. Rates are subject to change.
Margin Investing. Margin Accounts are offered by Public Investing. Margin investing involves significant risk, including losses greater than your initial investment. You must repay margin debt regardless of the value of securities purchased. Public Investing may change its maintenance margin requirements at any time without prior notice, and if your account falls below the minimum requirements, Public may sell your securities without notice. Review Public’s Margin Disclosure Statement, Margin Agreement, and Fee Schedule.
High-Yield Cash Account. A High-Yield Cash Account (“HYCA”) is a secondary brokerage account with Public Investing. Funds in your HYCA are automatically deposited into partner banks (“Partner Banks”), where that cash earns interest and is eligible for FDIC insurance. See here for a list of current Partner Banks. Your Annual Percentage Yield is variable and may change at the discretion of the Partner Banks or Public Investing. Apex Clearing and Public Investing receive administrative fees for operating this program, which reduce the amount of interest paid on swept cash. Neither Public Investing nor any of its affiliates is a bank. Learn more.
Individual Retirement Accounts. Self-directed individual retirement accounts are offered by Public Investing. Information about retirement accounts on Public is for educational purposes only and is not tax or investment advice. Visit the IRS website for more information on the limitations and tax benefits of Traditional and Roth IRAs. As part of the IRA Match Program Public Investing will fund a 1% match of all IRA transfers & 401(k) rollovers and all contributions (up to the annual contribution limit) made to your Public IRA. The matched funds must be kept in the account for at least 5 years to oid an early removal fee. See full terms of the Program here. Rate and terms are subject to change at any time.
Bonds. Bond investing carries risk including the risk that you lose some or all of your investment. High Yield bonds carry greater risk of default. Fractional Bonds carry additional risks and are only ailable on Public. All yields and prices are subject to change without prior notice. Public Investing earns a fee on every bond trade. Learn more.
Bond Accounts. A Bond Account is a self-directed brokerage account with Public Investing. Deposits are used to purchase 10 investment-grade and high-yield bonds. Yields can change before purchase and are not guaranteed. Public Investing charges a markup on each bond trade. Read more about the risks associated with fixed income and fractional bonds. See Bond Account Disclosures to learn more.
ETFs & ETPs. Before investing in an ETF, read the prospectus for details on its objectives, risks, charges, expenses, and unique risk profile. Prospectuses are ailable on the issuer’s website. Past performance does not guarantee future results, and investment values may rise or fall. A spot bitcoin ETP is not registered under the Investment Company Act of 1940 or regulated under the Commodity Exchange Act. It may perform differently than owning bitcoin and is highly speculative, with risks including volatility, illiquidity, manipulation, and total loss. Investors he no rights as bitcoin holders or to redemption in bitcoin.
Fractional Shares. Fractional shares are illiquid outside of Public and not transferable. See our Fractional Share Disclosure to learn more.
Investment Plans. Investment Plans (“Plans”) shown in our marketplace are for informational purposes only and are meant as helpful starting points as you discover, research and create a Plan that meets your specific investing needs. Plans are self-directed purchases and are not investment recommendations. Plans are created using defined, objective criteria based on generally accepted investment theory; they are not based on your needs or risk profile. You are responsible for establishing and maintaining allocations among assets within your Plan. Plans involve continuous investments, regardless of market conditions. See Investment Plans Terms to learn more.
PUBLIC HOLDINGS, INC.
Alpha. Alpha is an experimental AI research tool from Public Holdings, Inc. It may produce inaccurate or inappropriate responses and is not investment research or a recommendation. All output is provided “as is,” without warranties, and use is at your own risk. Please independently verify any information before making decisions.
Market Data. Quotes and other market data for Public’s product offerings are obtained from third party sources believed to be reliable, but Public Holdings and its affiliates make no representation or warranty regarding the quality, accuracy, timeliness, and/or completeness of this information. Market data powered by Xignite.
ZERO HASH LLC
Cryptocurrency. Cryptocurrency services are provided by Zero Hash LLC through a software licensing agreement between Zero Hash LLC (“zerohash”) and Public Platform LLC. zerohash is not a registered broker-dealer or a member of SIPC or FINRA. Cryptocurrencies are not FDIC or SIPC insured. Zero Hash LLC is licensed to engage in virtual currency business activity and money transmission by the NYSDFS. Please ensure that you fully understand the risks involved before trading. See here for zerohash licenses and disclosures.
JIKO SECURITIES, INC.
Jiko Accounts. Jiko Securities, Inc. (“JSI”), a registered broker-dealer and member of FINRA & SIPC, provides accounts (“Jiko Accounts”) offering 6-month US Treasury Bills (“T-bills”). See JSI’s FINRA BrokerCheck, Form CRS, and U.S. Treasuries Risk Disclosures for further details. For the oidance of doubt, a Jiko Account is different and separate from the Treasury Account offered by Public Advisors. Investments in T-bills: Not FDIC Insured; No Bank Guarantee; May Lose Value. Banking services and bank accounts are offered by Jiko Bank, a division of Mid-Central National Bank.
INDEX PROVIDERS
S&P. Any S&P index (“S&P Index”) referenced is a product of S&P Dow Jones Indices LLC or its affiliates (“SPDJI”), and has been licensed for use by Public Holdings. S&P® and S&P 500® are trademarks of S&P Global, Inc. or its affiliates (“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”); and these trademarks he been licensed for use by SPDJI and sublicensed for certain purposes by Public Holdings. Public Advisors’ Direct Indexing products are not sponsored or, sold by SPDJI, Dow Jones, S&P, their respective affiliates, and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they he any liability for any errors, omissions, or interruptions of any S&P Index.
Solactive. Solactive AG (“Solactive”) is the licensor of any “Solactive” index (“Solactive Index”) referenced. The financial instruments that are based on the Solactive Index are not sponsored, endorsed, promoted or sold by Solactive in any way and Solactive makes no express or implied representation, guarantee or assurance with regard to: (a) the advisability in investing in the financial instruments; (b) the quality, accuracy and/or completeness of the Index; and/or (c) the results obtained or to be obtained by any person or entity from the use of the Solactive Index. Solactive reserves the right to change the methods of calculation or publication with respect to the Index. Solactive shall not be liable for any damages suffered or incurred as a result of the use (or inability to use) of the Solactive Index.
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