As holiday anticipation builds, trending products are shifting across U.S. merchants. We analyzed month-over-month sales from thousands of Shopify merchants to reveal November’s emerging trends. Here’s what stood out: → Homes are getting a festive upgrade, with demand up for Christmas tree stands (+242%), holiday stockings (+166%), garlands (+160%), and wreaths (+108%). → Comfort comes first as temperatures drop. Onesies (+136%), robes (+110%), and pajamas (+79%) are all on the rise as staying in becomes the season’s go-to. → Shoppers are choosing timeless toys: dollhouses (+177%), wooden blocks (+123%), musical boxes (+111%), and yo-yos (+93%) are all seeing a surge. → Sweet holiday indulgences are filling kitchens, with marshmallows (+123%), cookie decorating kits (+118%), pie crusts (+63%), and cookie and brownie dough (+61%) topping carts. → Pets are getting in on the festive spirit, with pet sweaters (+102%), pet hats (+47%), and pet bandanas (+23%) rising as households embrace holiday style for every member. The numbers are clear: shoppers aren’t just prepping for the holidays, they’re creating comfort and celebration at every turn.
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